MUMBAI: After a three-week gross box-office collection amounting to
Rs 170.7 million, 99 continues to hold strong in its fourth week too playing in 225 screens, despite the fact that five new films released last Friday.
Made on a modest budget of Rs 80 million, the film was released on 15 May. Audience reactions and strong word-of-mouth helped the film to sustain collections right through the third week of release.
Playing in 225 screens in week 4, the film has had a startlingly low drop week-on-week, and has surprised even the filmmakers. The film grossed Rs 76 million from 430 screens, Rs 53 million from 358 screens and Rs 42 million from 252 screens worldwide in its first three weeks respectively. The net box-office collection was Rs 54 million for week 1,
Rs 38 million for week 2 and Rs 29.8 million for week 3, bringing the total net box-office for 3 weeks to 121.7 million.
Commenting on the film‘s performance, producers Anupam Mittal and Aditya Shastri say, “The film has exceeded our expectations and we‘re pleased with the results. The film is in its fourth week and is still going very strong.”
99 is a story inspired by real events in 1999 and 2000. It is as much “what could have been” as it is “what really happened.” In other words, it is historical action. It spans a few genres, it is slick, fast-paced, realistic and, importantly, very funny.
The movie is an unpredictable and hilarious ride spread over two cities with colourful characters, unbelievable circumstances, small-time crooks, big-time conspiracies, fateful car crashes, loads of coffee, a briefcase full of money, a budding romance and a historical controversy brewing in the background.
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