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Zonemedia looking at better unification of properties through rebranding excercise

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MUMBAI: Last month entertainment firm Zone Vision announced a new global brand for the company’s corporate identity and its channels.

The company introduced an umbrella brand, Zonemedia. New logos and names for the company’s six thematic channels will also be rolled out.

So Reality TV is now known as Zone Reality. Romantica is Zone Romantica, Club is Zone Club, The Horror Channel becomes Zone Horror and Europa Europa becomes Zone Europa.

Talking to Indiantelevision.com about the logic behind the rebranding excercise Zonemedia chairman Chris Wronski says, “With ever more channels on the TV market it was important to strengthen our brands. Zone Vision had built a strong business to business name but was relatively unknown by consumers. By changing the name to Zonemedia and pre-fixing the channels with the word Zone, we are able to unify the different parts of our business. The whole is greater than the sum of its parts.

“By adding the word Media, we are better able to position ourselves as content providers across emerging media as well as the more traditional forms of broadcast.”

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Wronski notes that with stronger programming line-ups it was also important to modernise the existing channel brands. “We believe the new branding is contemporary, strong, clean and memorable. By creating the Zone Marble logo, we have a logo which we believe will stand the test of time. The new look also gives us potential to add new territories and audiences.”

He points out that with the system that has been created Zonemedia can easily assimilate additional business without having to re-invent the wheel each time. New channels or new departments are assigned a suitable colour.

Wronski is also hopeful that the rebranding excercise will enable Zonemedia to cross promote more effectively between the different channels. The aim is that as brand equity in one channel is built viewers will be more likely to sample an offering from another channel in the same ‘group’.

“With production taking place in different countries, introducing new guidelines for the branding of each channel gives us greater control over each brand and allows us to operate similar systems of presentation around the world, constantly reinforcing the brand values. There are also cost savings by having more unified systems which we can plough back into the programming.”

Zonemedia worked with Kemistry on the rebranding excercise. Kemistry Wronski notes came up with the eye design and the branding system. The detail from idents through to promo end pages was developed in conjunction with Zonemedia’s in-house creative team. The process took approximately six months from initial design stage to launch last month.

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Asked about the challenges involved Wronski says that the main challenges were those usually associated with production – devising clever, original creative which enhanced each brand; finding creative solutions which appeal to a potentially global audience; unifying different departments to support the design, whether sales and marketing in local offices, channel managers or presentation departments; and delivering to a tight deadline within the budget.

When asked for his views on the state of English general entertainment in India and Asia Wronski says, “We constantly face strong competition from the English speaking market, and are up against many popular titles. However, Zone Reality is the only 24 hour reality TV channel which features unstaged reality programmes, which tell the stories of real people caught up in dramatic situations, showing events as they actually happen.”

Asked about the steps being taken to improve upon the content on the channel Wronski says that the etam is always evaluating and striving to improve the programming line up. “We have a research department dedicated to finding out what our viewers want to watch and this is constantly fed back to the channel managers and people in acquisitions. Of course, we hope that the Rebrand will help with viewer perceptions of the channels as well as assisting navigation to better enable viewers to find the shows they want.”

Cheaters he goes on to note is the channel’s top show in Asia. “Our target audience is male and female viewers aged 16-34, with a secondary audience of 25-54.” As far as india is concerned Wronski adds that the channel is looking to have India themed fillers in the near future.

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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