Mumbai: Zomato, India’s food ordering and delivery platform, has announced its integration with the highly anticipated film ‘Spider-Man: Across the Spider-Verse.’ This is the first-of-its-kind in-film integration of an Indian company in a Hollywood movie. Zomato’s brand name will be visible at an important juncture of the film, and the platform is leaving no stone unturned to create a buzz around its integration within the film.
Sony Pictures Entertainment India plans to double the screen count of the film in comparison to the first Oscar-winning ‘Spider- Man: Into the Spider-Verse’ which was released on June 2018.
Elaborating further on this deal, Sony Pictures Releasing International, India general manager & head Shony Panjikaran said, “Spider-Man: Across the Spider-Verse’ has been creating a lot of buzz in India with multiple milestones, including a first-time ever ten language theatrical release, and a collaboration with Indian cricketer Shubman Gill for the voice of Indian Spider-Man. Zomato has always been at the forefront of innovations, for its services as well as marketing. We are proud of this association and are delighted to have formed such an exclusive and never done before collaboration in India.”
Zomato marketing head Sahibjeet Singh Sawhney commented on the integration, saying, “At Zomato, we believe in moving onwards and upwards. Today, we are excited to tell you about our next stop i.e. Hollywood! You will see Zomato in the movie Spider-Man: Across the Spider-Verse, releasing on 1 June. It’s a one-of its kind integration – for the first time, an Indian company will be showcased in a Hollywood film, globally. Thanks to the Indian arm of Sony Pictures Releasing International for the collaboration. The efforts of their team over the years have been noteworthy in making Spider-Man one of India’s favourite superheroes. Do watch the movie and enjoy the action.”
To showcase this integration, Zomato has curated an array of promotional activities, including adverts on out-of-home billboards and sky buses in four cities (Bangalore, Kolkata, Delhi and Mumbai), a dedicated Spider-Man crystal on the Zomato application, and animated videos across various digital platforms. Zomato’s association with ‘Spider-Man: Across the Spider-Verse’ represents a significant milestone in the company’s journey and highlights the global recognition of an Indian company in the world of entertainment. Zomato hopes to continue engaging with its customers on new and innovative levels.
Spider-Man: Across the Spider-Verse has been creating an unparalleled buzz in its run-up to the release. The film will be releasing in ten languages in India. The Indian Spider-Man ‘Pavitr Prabhakar’ will be seen for the first time ever theatrically in the Spider-Verse universe, which has generated a lot of excitement, especially with the addition of Indian cricketer Shubman Gill as the voice of the character.
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