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Zomato and PayTM feature in Interbrands’ ‘Breakthrough Brands’ report

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MUMBAI: A unique business model that is driven by innovation and technology is the trademark key to success among the emerging businesses in the world. Under tough competition, it is no longer enough to have hard working product or service. Smart brand building is the need of the hour. Keeping that in mind, Interbrand in partnership with Facebook, Ready Set Rocket and New York Stock Exchange (NYSE), has released its ‘Breakthrough Brands’ report that examines strong emerging brands.

Of the 200 brands nominated, 60 ended up being featured in the Interbrand Breakthrough Brands report, although the list does not rank the brands.

India- founded Zomato has been featured in the Food and Beverage category along with Deliveroo from UK, Blue Apron from US and do dem from Brazil. Zomato’s mission is to facilitate better dining experiences for food seekers all over the world. Founded in 2008, this brand’s food discovery platform is now a part of India’s biggest personal assistant app, HelpChat, which will be able to anticipate users’ food-related desires. Zomato also offers online ordering and table reservations, as well as tools that allow restaurants to manage demands, thus creating better food experiences for both its users and one million restaurants partners worldwide.

Also, PayTM has been featured in the prestigious ‘Growing global’ category. This category celebrates the brands that have created a unique, differentiated approach which is global from day one. Breaking ground fast and too big to ignore, these brands are poised, or already on the path, to creating a significant global footprint. PayTM’s growing mission to create a one-stop, mobile shop has caused it to flourish in the population-dense country of India, where online platforms serve a growing need to get things done, quicker and more conveniently. Launched in 2010, PayTM began as mobile charging and bill payment service and has since become a full mobile commerce platform, with 20 million registered users and growing. It’s poised to break through in other Asian markets, where the one-stop-shop proposition is becoming increasingly popular. The brand has featured in the category along with Xiaomi from China, WeChat from China and DJI Global from Hong Kong.

“In this ‘Age of You’ brands are being used by people to design better experiences in their day to day lives. That is what necessitates the conventional brands themselves to move at the Speed of Life. The Breakthrough Brands are born into the new cognitive era and are unencumbered. They can therefore create bespoke experiences per people’s needs and desire with a clear purpose to provide solutions through a sustainable business model. The task thus is not so much technology-out as much as it is solution focused. Then on, all the regular tools of running a good business need to be put in place – a scalable resource plan with internal clarity, responsiveness and governance models; external differentiation to ward –off imitability and consistency while the scale up. The stronger the solution and its focus, the better would be the earned media and buzz that are the decisive promotional vehicles for today’s breakthrough brands,” said Interbrand India MD Ashish Mishra in parting.

Brands

Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

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Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

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Brnd.me enters Europe as haircare brands power global expansion

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Bengaluru:  Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.

The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.

The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.

Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.

To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.

Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.

Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.

The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.

The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.

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TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform

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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.

The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.

The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.

Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.

Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.

TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.

 

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