MUMBAI: Raipur-based spice disruptor Zoff Foods is whipping up a storm in Indian kitchens with the launch of its new Quick Homestyle Food range, marking its entry into the fast-growing ready-to-cook (RTC) segment. The launch comes with a strategic offline retail partnership with Reliance Retail, making the range available pan-India.
The lineup includes 5-minute Gravies (Rs 150) and 1-minute Marinades (Rs 75), served in both vegetarian and non-vegetarian avatars — from Paneer Tikka to Chicken Chettinad and Magic Mix Gravy to Mutton Curry. The kicker? No preservatives, no prep, and no flavour compromise.
Zoff’s latest play combines India’s craving for homestyle flavour with the rising demand for convenience. With its eye on becoming a full-stack kitchen solutions brand, the company is positioning itself as a serious player in the RTC space — where taste meets tech, minus the chopping board.
Talking about the partnership and expansion, ZOFF Foods co-founder Akash Agrawalla stated, “Indian kitchens are celebrated for their rich traditions and the love poured into every meal. At ZOFF Foods, we honour these culinary roots while embracing the evolving needs of today’s home cooks. With our 5-minute gravies and 1-minute marinades, we are introducing a convenient solution for today’s fast-paced lifestyles, without compromising on flavour or quality. Having built our reputation on delivering clean, high-quality whole spices, and this new launch is a natural extension of our promise, with a clear vision: “Ab poora India cook karega.’ We’re bringing authenticity and ease together in every pack. Through our strategic partnerships with Reliance Retail, we are making these innovations more accessible, reaching 400+ stores by July 2025 and helping consumers experience convenience like never before.”
Ashish Agrawal shared, “Akash and I have always shared a vision to bring innovation to Indian kitchens while staying true to the roots of purity and authenticity. This marks a significant step, not just for us, but for how Indian households can experience flavor, freshness, and convenience in new ways. Our evolving range, from whole spices to ready-to-cook gravies and marinades, reflects our commitment to clean-label, unadulterated food that meets modern needs while honoring our culinary heritage.”
The range is now available via zofffoods.com, Reliance Retail outlets, and is headed soon to e-commerce and quick commerce shelves.
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