Mumbai: Xsolla, a leading global video game commerce company, is thrilled to unveil a series of exciting advancements in its portfolio as part of its highly anticipated quarterly release week. Xsolla is launching a new tool to augment their existing Xsolla Partner Network solution, called Xsolla Drops. Xsolla is also partnering with YouAppi, the leading mobile marketing platform to help mobile game developers and publishers maximize their users’ LTV potential.
“Drops gives game developers and publishers the ability to build and reward their gaming audience easily,” said Xsolla business head Alexander Menshikov. “We are helping game developers reward their fans, explore new user acquisition methods, and strengthen long-term engagement with a game’s current player base by offering exclusive in-game items and unique experiences. With Drops, developers will create game-specific campaigns with targeted audiences, delivering a personalized experience on a custom landing page with no code required”.
He added that Xsolla drops are a comprehensive, new marketing tool that solves the challenge of the rising costs of acquiring, engaging, and retaining players with branded websites and close collaboration with influencers, artists, esports pro gamers, celebrities, and renowned agencies.
Xsolla and YouAppi joined forces to help video game developers and publishers retain, retarget and re-engage mobile app users while amplifying what Xsolla Web Shop already does well – increase the average purchase amount, the number of repeated purchases and re-engage with consumers who have not recently played the game.
“Today, we’re proud to announce a game-changing alliance between Xsolla and YouAppi, the leading mobile marketing platform for brands seeking exponential growth, said Xsolla President Chris Hewish. “Our joint mission is to revolutionize how video game developers and publishers engage with mobile app users, optimizing retention, retargeting, and re-engagement strategies. By synergising our efforts, we’re amplifying the strengths of Xsolla Web Shop, which already excels in boosting average purchase amounts, repeat purchases, and transitioning traffic from mobile to web”.
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