MUMBAI: WPP Media has retained the integrated media mandate for Bayer Consumer Health across South Asia, following a global review, with Essencemediacom continuing to lead the business.
The renewed partnership deepens a long-standing collaboration between the two firms, sharpening its focus on using AI, automation and data-led insights to accelerate brand growth and media efficiency across India, Pakistan, Sri Lanka and Bangladesh. The agency will also strengthen digital and e-commerce integration to drive measurable business outcomes.
Bayer Consumer Health division country head Sandeep Verma said the partnership had “consistently evolved with the changing consumer and media landscape”. As Bayer expands its regional footprint, Verma said the focus would be on “future-ready media innovations that deepen consumer understanding and strengthen our brands’ role in everyday self-care.”
WPP Media South Asia president – client solutions Navin Khemka added, “We cherish our longstanding partnership with Bayer Consumer Health. We remain committed to harnessing AI, data and technology to deliver campaigns that strengthen consumer connections and drive growth.”
WPP Media is the global media collective of WPP, bringing together the group’s platform, people and partners to drive growth in a fast-changing media landscape.
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