MUMBAI: When it comes to powering up brands as well as grids, Sterlite is pulling no punches. The diversified energy and infrastructure group has roped in marketing veteran Namrata Mehra as head of brand, Marketing & Communication Strategy for its key businesses, Sterlite Electric, Resonia Ltd. and Serentica Renewables.
With nearly 25 years of experience under her belt, Mehra is expected to drive brand positioning, storytelling, performance marketing, and internal communications across all three arms of the group. From media relations to digital strategy, she will now be at the helm of shaping the strategic narrative for a group that’s fast becoming a critical cog in India’s energy transformation.
Mehra, who previously led brand and sustainability efforts at Godrej Properties, brings a multidisciplinary edge to the table. Her career spans communications, ESG, project execution, design thinking, and customer-centric strategy tools now being deployed to energise Sterlite’s presence across the power and renewables ecosystem.
“We’re happy to have Namrata on board,” said Sterlite Group group CHRO and group chief of marketing & communications Ruhie Pande. “Her diverse expertise will help us enhance our overall corporate reputation and bring sharper focus to our brand-building efforts.”
Thrilled to take charge, Mehra said, “Sterlite Group’s commitment to shaping India’s power infrastructure is both inspiring and ambitious. I look forward to crafting distinct positioning and impactful communication for each of our brands as we grow.”
Armed with a master’s degree in Marketing & Strategy from the Indian School of Business (ISB), Mehra steps into a role that spans sectors traditional power transmission through Resonia, product innovation via Sterlite Electric, and clean energy growth with Serentica.
From cables to conversations, and grids to brand grids, it looks like Mehra’s next chapter will be anything but static.
Leave a Reply