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Why Raj Nayak is getting into scalable IPs with the House of IP

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MUMBAI: Is there still space in the content creation, event IPs, and the experiences verticals  despite the gadzillion or so producers, event organisers and individual creators  popping up from every nook and cranny all over India?

Well, Raj Nayak, the former chief operating officer of Viacom18 and founder of House of Cheer, sure as hell believes there is. He has unveiled his next bold venture — House of IP — in partnership with digital marketing outfit Yaap.

Positioned as a first-of-its-kind venture studio for event and entertainment IPs, House of IP promises to create, scale and monetise original properties across sports, music, digital content and branded experiences. From seed ideas to revenue engines, the studio aims to become a launchpad for immersive, culture-first experiences.

“At a time when content is fragmented and brands are fighting for attention, scalable IPs are the future,” said Nayak who does not seem to be tiring despite being in the media and entertainment business for nearly four decades.

He’s raring to go with his new venture, just like he was at the start of his career nearly 40 years ago.  “House of IP is built to turn bold concepts into cultural movements — and business success.”

Yaap, known for its work in influencer marketing and digital media, brings its tech-driven, platform-first mindset to the collaboration. Founder Atul Hegde called the move a “natural evolution” of Yaap’s vision. “With Raj’s creative force and our digital DNA, this partnership will help build IPs that go the distance,” he said.

House of IP is setting up shop in Mumbai, Delhi, Bangalore and Dubai, with plans to work both with original concepts and existing IP owners. The venture will offer strategic consulting, content creation, brand partnerships and monetisation models.

“Think big ideas, deep culture connects, and long-term brand value,” Nayak added. “Welcome to the House of IP.”

What should work in Nayak’s favour is the numerous relationships he has forged  and goodwill he has generated on almost every front throughout his career, whether amongst marketers or agencies or broadcast executives or event agencies.

Then there is a bunch of startups as well as unicorns in almost every vertical which are looking for expertise to take them forward in the experiences department or their content needs. The new sports policy announced recently by the government is likely to see a plethora of new sports get a fresh impetus with administrators and the private sector getting together to make India a sporting nation and take it beyond just cricket. 

Already, many leagues for many a sport have come up which need nurturing and guidance to make them grow a la the Pro Kabaddi League and the Indian Super League. Raj spent a large part of his early career selling sports and continues to do so with the Celebrity Cricket League, which should work in the House of IPs’ favour.

Finally, with the overall live and experiential business literally exploding like never before, it’s most likely that his House of IPs will have a lot to cheer about. Just like his House of Cheer.

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Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

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Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

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Brnd.me enters Europe as haircare brands power global expansion

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Bengaluru:  Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.

The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.

The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.

Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.

To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.

Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.

Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.

The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.

The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.

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TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform

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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.

The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.

The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.

Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.

Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.

TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.

 

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