MAM
What India Is Consuming: Decoding the new age Indian luxury customer
Mumbai: Luxury was often associated with indulgence and the enjoyment of products that required significant investment. However, consumer behaviour and purchasing patterns have radically transformed, and, as a result, the concept of luxury has evolved. The Luxe Life is a flagship property of Tata CLiQ Luxury that offers an ongoing analysis of India’s ever-evolving luxury market. To understand and discuss the future of luxury and Slow Commerce through the lenses of technology, sustainability, and innovation, Tata CLiQ Luxury, India’s luxury lifestyle platform, and HSBC hosted ‘The Luxe Life: Edition 3’ in Mumbai. The event featured an exclusive lineup of sessions in which thought leaders and tastemakers from various industries convened to discuss various themes related to luxury.
One of the event’s power packed sessions was “What India is Consuming: Understanding the New Luxury Customer,” with HSBC India MD & head of wealth and personal banking Sandeep Batra, fashion designer Anita Dongre, BCG senior partner & managing director Abheek Singhi and IHCL VP, brands, marketing & sales Veetika Deoras. The panel examined the audience segments driving this shift and how businesses are pivoting to meet their demands using customer data and trends identified both online and offline.
Giving an overview of luxury in India and ever evolving consumer luxury trends at the event, Boston Consulting Group senior partner and managing director Abheek Singhi said, “The single biggest trend that will define what is happening in India, not only from a luxury perspective but from an overall standpoint, is the rise of women. In 1995, there was a 20 per cent difference in the percentage of girls enrolled in high school versus boys. This changed in 2015, when girls outnumbered boys in terms of enrollment. If we fast-forward through this, the only thing that will happen is implication in the workplace, employment, and decision-making. The Chinese luxury sector is thriving due to the high proportion of working women. The second trend is sustainability. The top tier of the luxury pyramid says it is concerned, aware, and wants to act on sustainability along with convenience. However, the two are frequently at odds and contradict one another. The third one is the consumer behaviour of the Indians. About 12 years ago, the Indian consumer would have preferred an international brand about two-thirds of the time. Today, the ratio has flipped, with other things being equal to an Indian luxury brand.
Research says that the same consumer, at different points in time, for different needs and occasions, behaves very differently. A woman in her early 30s would love to flaunt a popular luxury brand of bag as her accomplishment, but the prerequisites for purchasing products from other categories are significantly different. In India, the men’s luxury market is just as appealing, if not more so, than the women’s. A man will spend lavishly on luxury products, but the main category on which he will spend is footwear. He will look at the functional aspect of it because he’s wearing them for 10 hours a day and won’t shy away from spending a lot to get the luxe experience”.
Talking about the future of luxury, fashion designer Anita Dongre said, “I think the biggest trend today is sustainability. Today’s young generation wants to consume things mindfully, and conscious consumption is the future. Over the past few years, a lot of international brands have announced that they are giving up animal fur and going vegan. Future generations will not only consider product quality but will also associate with brands that care about the environment and the ecosystem.”
Expressing his opinion about digital income, assets and the authenticity of brands, Sandeep Batra, MD and head of wealth and personal banking HSBC India said, “Indians today want to participate in the large India growth story. They are global in nature and seek global investment opportunities at all times. It’s a combination of not only protecting what you have but also wanting to thoroughly be a part of broader wealth opportunities around the world. Certain banks are participating in the digital currency. India is actually ahead of the curve in that the pilot has already been conducted. Authenticity will be important and both banks and luxury brands will play a significant role in ensuring that the brands are trusted and making it a safe ecosystem.”
Over the years, luxury has evolved to a great extent, as people have become more conscious about the environment and sustainability.
Talking about the evolution and the concept of luxury, IHCL vice president, brands, marketing & data Veetika Deoras said, “Luxury is operating in a very exciting space right now. There was a time when luxury was all about status and symbolism, but now it’s all about the inside out. Luxury today is no longer in the space of greed or guilt; it’s actually moving in a space of tremendous self-expression. The brands of today can’t only be about outward appearance but also about the underlying sense of purpose they embody. That’s where trends like sustainability fit well.”
The panel shared insights into the consumer shift towards value-driven, expressive, experiential luxury. Luxury for today’s consumers stems from self-expression and brands must recognise this. Putting together a keen sense of commercial nuance and an uncompromising view of convenience, curation and craftsmanship will give a pristine view of the future luxury customer.
YouTube: https://www.youtube.com/watch?v=IeqXVXMrtKE
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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