MUMBAI: Why scroll for flight deals when your next global trip could come between two buns? Wendy’s India is kicking off its first-ever International Burger Bash, a zesty celebration of bold global burgers, pop-culture play, and sticker-collecting swagger. Running from May 28 to June 15, the flavour fest is designed to be more than just a menu update, it’s a full-blown party where every bite comes with a side of fun.
“This isn’t just a menu refresh, it’s a flavour movement,” said Rebel Foods CMO for India Nishant Kedia. “We’ve brought global inspiration, added a dash of desi flair, and wrapped it all up in a playful, gamified experience. It’s everything Wendy’s stands for bold, quirky, and unforgettable.”
Here’s the globe-trotting line-up:
. Nachoburg Cheese Burger (Mexico) – Jalapeños, salsa, and crunchy nachos for that extra ‘olé’.
. Chimichurri Burger (Argentina) – Creamy, zingy and bright just like Buenos Aires.
. Korean Burger (Korea) – Drenched in buldak-style sauce that brings the heat.
. American BBQ Burger (USA) – Smoky, juicy and backyard-barbecue-ready.
. Firebolt Tandoori Burger (India) – Desi spice lovers, this one’s your home turf hero.
All burgers come in vegetarian and non-vegetarian options, ensuring nobody misses this global joyride.
But it’s not just about stuffing your face, it’s a whole experience:
Order a burger, get a sticker sheet. Collect ‘em all to win:
. 3 sheets = Free Burger
. 4 sheets = Free Meal
. 5 sheets = Free Burgers for a whole year (yes, seriously)
Wendy’s is turning five cities into burger-filled dance floors with late-night store raves:
. Pune – June 6 | Law College Road EatSure Foodcourt
. Delhi – June 7 | Kirti Nagar
. Rajkot – June 8 | EatSure Foodcourt
. Hyderabad – June 13 | Hi-Tec Mall
. Bangalore – June 14 | BTM Store
With DJs, neon lighting, dancing burger mascots and more, these parties promise to be flavour first, FOMO later.
Sai Godbole, the multilingual comedy queen, stars in a fun video series introducing each burger with global flair. Bonus? A food-rap anthem that’s guaranteed to live rent-free in your head.
Add to that an influencer army sharing their sticker spoils and burger hauls, and you’ve got a campaign that’s as sticky as melted cheese.
Whether you’re craving Korean spice or craving free burgers for a year, the International Burger Bash is flipping the script on fast food. Wendy’s India just made eating out the most entertaining global tour this summer.
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