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Wellness with a star glow as Mrunal Thakur joins EBG’s Carlton journey

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MUMBAI: When wellness meets star power, the spotlight shifts from indulgence to intention. EBG Group has onboarded Mrunal Thakur as brand ambassador for Carlton Wellness, marking a strategic step in its push to build a regulated, premium wellness-hospitality platform in India. The partnership comes into effect from FY 2025–26 and will anchor Carlton’s next phase of brand building and expansion.

Under the association, Mrunal Thakur will front Carlton Wellness’s brand films, digital narratives, experiential campaigns and flagship property launches, which will roll out in phases across the country. The move signals EBG Group’s intent to position Carlton Wellness at the intersection of preventive healthcare, longevity and conscious luxury.

Announcing the partnership, EBG Group chairman and founder Irfan Khan said the actor’s public persona aligns closely with Carlton’s philosophy of balance, authenticity and mindful living. The brand, he added, is focused on building a scalable wellness ecosystem that blends clinical depth with experiential wellbeing rather than superficial luxury.

Carlton Wellness is being developed as an integrated platform spanning wellness resorts, destination retreats, city and hotel-based spas, and wellness-led residences. Its model combines Ayurveda, naturopathy, mindfulness and hydrotherapy, adapting global wellness standards to Indian lifestyles with a clear focus on preventive care and long-term quality of life.

Several Carlton Wellness spa formats are already operational within premium hospitality and real-estate developments, while flagship retreat and resort projects are at advanced stages in Ahmedabad, Indore and Manipal. Expansion plans are also underway across Hyderabad, Bhubaneswar, Surat, Lucknow, Bengaluru and Manipal, strengthening the brand’s metro and Tier-1 presence.

Looking ahead to 2026, the roadmap becomes more ambitious. Carlton Wellness plans 20–30 new urban spas, 4–6 destination retreats, 2–3 boutique wellness resorts, and 1–2 luxury wellness residential or vacation home projects across Maharashtra, Goa, Karnataka, Kerala, Rajasthan, Uttarakhand and select NCR markets.

Backed by this pipeline, the EBG–Carlton platform is projecting revenues of Rs 80–120 crore in FY 2025–26, scaling to Rs 180–250 crore in FY 2026–27, driven by spa operations, memberships, retreats, licensing models and managed wellness residences.

Over the next five years, the alliance aims to cross 50 wellness touchpoints nationwide by 2027–28 and position itself by 2029–30 as India’s largest regulated wellness network, with international forays planned into GCC and Southeast Asia.

With Mrunal Thakur as its public face, Carlton Wellness is signalling a shift in how wellness is sold in India less about fleeting luxury, more about longevity, credibility and scale.

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Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

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Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

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Brnd.me enters Europe as haircare brands power global expansion

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Bengaluru:  Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.

The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.

The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.

Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.

To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.

Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.

Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.

The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.

The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.

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TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform

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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.

The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.

The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.

Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.

Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.

TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.

 

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