Mumbai: With another weekend upon us, it is time to unwind with the latest Q & A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the advertising minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have White Rivers Media Co-founder and CCO Mitesh Kothari
Mitesh Kothari is the Right Brain of White Rivers Media and co-founded the independent digital marketing agency with Shrenik Gandhi in 2012.
Mitesh, a MarTech enthusiast and new-age marketer, believes that corporate bottom lines can be improved through increased customer engagement, mutual understanding, and the integration of technology and creativity.
Kothari is responsible for incorporating new MarTech at White Rivers Media and is currently leading various initiatives across Block chain, Artificial Intelligence, Augmented Reality, and a few others that we’ll most likely learn about through WRM’s upcoming campaigns.
He specialises in the development of innovative marketing strategies, digital media strategies, customer segmentation, and brand positioning.
So, without further ado, here it goes…
- Your mantra for Life – To stay away from Mantras. They were made up by marketers like us. But do I follow a simple principle?
Live in the moment! Take it easy and be kind to yourself; all else will eventually fall into place.
- A Book you are currently reading?
I’m currently reading ‘This Is How They Tell Me the World Ends,’ it is unputdownable!
This cautionary tale of the ongoing global cyberweapons arms race definitely builds a powerful case for a strong cybersecurity policy.
- Your Fitness mantra, especially during the pandemic?
Did you know we exercise at least 36 muscles when we smile? I believe in stressing less and smiling more, along with daily basic exercises!
- Your comfort food?
One word: Risottos!
- When the chips are down a quote/ philosophy that keeps you going?
Outwit, Outplay and Outlast.
- Your guilty pleasure?
Reading, reading, and bucket loads of reading!
- When was the last time you tried something new?
Recently, I steered the helm of a boat. It was a one-of-a-kind experience.
- A Life lesson you learnt the hard way?
People come and go, whether in life or at work. Take it as a chapter and move on to the next page!
- What gets you excited about life?
Opportunities to do new things and genuinely make people happy drives me.
- What’s on top of your bucket list?
Doing a course on design thinking, picking an off-roading course, traveling to an isolated island, and simply living for a week!
- If you could give one piece of advice to your younger self, what would it be?
Pay attention to building your character and always be kind, no matter the situation.
- One thing you would most like to change about the world?
In the current day and age – the mindset of wars. If only we could all be one, humanity could tackle more significant issues like climate change.
- An activity that keeps you motivated / charged during tough times?
Be it at work or in life, strategy is everything. Playing strategy games motivates me during rough times.
- What lifts your spirits when life gets you down?
Outside my mind, the answer would always be family and friends.
- Your go-to stress buster?
Food, a lot of experimented food. I can own a food lab one day!
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