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Weekend Unwind with: SoCheers co-founder & director Siddharth Devnani

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Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

In this week’s session, we have SoCheers co-founder & director Siddharth Devnani.

Having a Production Engineering degree along with an MBA in Operations, Devnani started his career interning with Tata Motors and Future Group (Pantaloon Retail), which gave him hands-on experience on the value chain management and helped him understand the importance of seamless back-end operations. In 2012, he joined Naaptol.com where he managed the operations of an entire category and innately curious, also took the extra effort to learn the nitty-gritties of e-commerce. It is at this point in his career that he started to consider the possibility of becoming an entrepreneur seriously, and finally took the plunge in 2013 when he partnered to establish his own social media marketing agency, which has since then evolved to a digital-first, full-service advertising & marketing agency.

In his own words, co-founding SoCheers was one of the boldest steps he took, and over the years, he has helped build the company to what it is today. From initially two interns to a highly skilled team of over 140 people now, from managing smaller accounts to running campaigns for global brands, Devnani has been there for it all, setting up the team, evolving the processes, and scaling up the agency’s offerings.

He also heads the finance team and is responsible for the revenue generation of the agency, ensuring the continued profitability for the organisation. Gradually, his role has grown to include establishing and spearheading the media planning & buying division. More recently, he was at the centre of setting up the Digital Intelligence & Analytics (DIA) division, introducing social listening and other data-driven services to the list of the company’s offerings.

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It would be fair to say that Devnani lives and breathes digital. Not only is he heading the technology branch of SoCheers, but he is often the person who can be seen foreseeing some interesting digital trends, which one might find in reports months later. This marks his in-depth knowledge and analytical mindset, not only for SoCheers but also for the entire digital ecosystem.

His excellence has been recognised time and time again by several renowned entities, honouring him with prestigious accolades.

Born and brought up in Mumbai, Devnani loves getting away from the city whenever work allows. He loves reading and multitasking, and you will usually find him juggling between the endless tabs he has open on his laptop.

So, without further ado, here it goes…

●       Your mantra for life

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Always. Keep. Learning.

●       A book you are currently reading/ plan to read

I am someone who frequently goes back to and re-reads the books that fascinate me. One of them would be Sapiens: A Brief History of Humankind, by Yuval Noah Harari. Every time, without fail, it just envelops me in the depths of who we are, where we come from, and why we do what we do. Another one is Freakonomics by Stephen J. Dubner and Steven Levitt. It explores the patterns in the world and discovers correlations which seem non-obvious at first glance. Simply fascinating!

●       Your fitness mantra, especially during the pandemic

I have never been able to stick to a fitness regimen for more than 6 months, but I can proudly say that I took up Yoga during the pandemic and 2 years later, it’s still going strong.

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●       Your comfort food

All food is comfort food for me!

●       When the chips are down a quote/ philosophy that keeps you going

If we look into the past, we can track that as a big picture, things have gotten better – life expectancy is up, we have more luxuries than our parents, there are more opportunities to grow professionally and otherwise – basically, the overall quality of life is better! So, in the end, it’s no use sweating the small stuff.

●       Your guilty pleasure

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Scrolling endlessly on Reddit.

●       When was the last time you tried something new?

I’ve recently tried to adhere to a very strict “early to bed, early to rise” regimen to see if my body clock thanks me. And it does! I’ve found that my body feels more healthy and I’m calmer throughout the day.

●       A life lesson you learnt the hard way

Don’t aim for perfection, rather fail fast and recover faster! There’s nothing more real than mistakes.

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●       What gets you excited about life?

New experiences. Be it in my personal life – experimenting with new cuisines, travelling to new places and trying new things to do there; or be it my professional one – exploring new industry sectors to work with, and integrating new technologies into creative executions.

●       What’s on top of your bucket list?

To learn surfing. I try to seek out different adventure sports in my downtime, especially when I’m on a vacation. And surfing has been on my bucket list for way too long now.

●       If you could give one piece of advice to your younger self, what would it be?

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Take bolder, more confident decisions.

●       One thing you would most like to change about the world

I’d like to see a world where people are just more cognizant. Cognizant of the impact that they have on the environment, of how their words impact those around them and simply the larger impact on the society.

●       An activity that keeps you motivated/ charged during tough times

Not to sound like a workaholic, but coming to the office. With such a young team, SoCheers’ vibe is always fun and energetic, and it just charges you up!

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●       What lifts your spirits when life gets you down?

Some outdoor nature time! My spirits are lifted simply by being around greenery, even if it’s just a neighbourhood park.

●       Your go-to stress buster

Overloading my system with interesting and intriguing information is my go to stress buster, be it from The History Channel or Wiki pages or anything in between.

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Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Brands

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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MAM

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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