Brands

“We launch new styles based on customer feedback”: The Pant Project’s Dhruv Toshniwal

Published

2 years ago

January 8, 2024

Mumbai: Comfortable and customisable bottom-wear is more than just clothing; it’s a statement of personal style and well-being. In a world where individuality reigns supreme, the right pair of pants can enhance confidence, mobility, and overall satisfaction. Whether for a casual outing or a professional setting, the significance of tailored comfort cannot be overstated, making it a cornerstone of contemporary fashion and everyday life.

Embracing this ethos, brands like ‘The Pant Project’ have taken the lead in crafting bottoms that seamlessly blend comfort with style, catering to the diverse needs of a dynamic and discerning customer base. The Pant Project is a timeless fashion brand that provides custom-made bottom wear through its e-commerce platform for consumers all across India & the world. The company came up with the idea for the brand in December 2019 and officially launched in October 2020. The Pant Project has envisioned crossing 100 crores in annual sales by 2025 and aims to become a household name and wardrobe staple in India

Delving deeper into the world of bottom wear, Indiantelevision.com caught up with The Pant Project founder Dhruv Toshniwal.

Edited Excerpts:

On The Pant Project setting itself apart in the competitive world of fashion and its contribution to your impressive growth in recent years

The Pant Project is leading the way in custom-made apparel in India by providing seamless digital tailoring to the age-old sizing issues that men and women face when buying bottom wear. The Pant Project allows you to customize your pants to fit and style preferences, and lets you choose from an array of over 250 plus styles of formals, chinos, cargos, jeans, joggers, shorts and more. To make sure customers are happy with the fit, the firm also provides free shipping and free alterations.

The Pant Project also provides complimentary personalised monogramming, making it possible to create an individualised wardrobe where each pant is truly yours. The brand has a focus on sustainability and uses cruelty-free merino wool, organic cotton, and 100 percent recycled polyester and Liva eco viscose. All these unique points set us apart from other players in the competitive world of fashion.

On challenges have you faced in scaling your business as a bootstrapped brand and the strategies that have proven most effective in overcoming these challenges

The challenges have been many – as a bootstrapped brand, we concentrated on assembling a small but effective team that could get the job done. We focused on building the best product in the market so that customers fall in love with our brand and share the word of mouth with others. We have also found innovative digital marketing strategies such as our Pantologists (“The Pant Pros”) campaign which has allowed us to increase awareness of our brand, while maintaining the cost of customer acquisition within a reasonable range.

Our focus on making customers happy with total dedication to the work at hand is the secret that makes us thrive.

On The Pant Project balancing comfort, style, and affordability in their product design, and the considerations that go into creating bottom-wear that resonates with a diverse customer base

The demand for comfortable clothing remains constant, regardless of how quickly trends come and go. The Pant Project aims to make world-class products that form the core of your everyday wardrobe. We ensure we source the highest quality raw materials, and do not compromise on our stitching quality. We launch new styles based on customer feedback, for example our six-pocket cargo pants were launched because customers were asking for multi-purpose pants that they could use while traveling that would have space to store their phone, wallet, keys and other belongings. We also focus a lot on fabric innovation and technology, launching products like our all-weather essentials which are wrinkle-resistant, water-repellent and thermo-regulatory. We have customers of all ages, shopping for pants for all occasions, so we design our product range to have a wide range of options for our diverse customer base.

On The Pant Project ensuring a consistent and inclusive fit for customers with varying body shapes and the measures that are in place to provide a seamless and confident shopping experience

We have data on over 200,000 body types in India, and have used this to determine the best slim, tapered and relaxed fit for our customer demographic. We offer sizes ranging from waist 26 to 50 plus, and we try to make the ordering process as simple as possible with our digital sizing guides and size charts. In case customers need any assistance, we have a team of stylists who are available seven days a week to help serve our customers.

On particular innovations or unique features that you’re excited to introduce to your customers

Brand investments in front- and back-end customer experience enhancement through technology are ongoing. Since 90 per cent of Pant Project consumers shop using their phones, the company is collaborating with a software company based in San Francisco to improve the user interface and user experience, especially on the mobile site. The brand has also used technology to allow customers to track their pants at each stage of the production process, allowing visibility into estimated delivery times and reducing anxiety amongst customers as to when they are going to receive their custom-made pants.

The Pant Project’s IT team is structured in a hybrid fashion, with developers in Mumbai and Bangalore and partners in Delhi and San Francisco. The brand has been able to attract top personnel to develop cutting-edge technological solutions such as a proprietary order management system that allows the company to operate at scale and make 500 plus custom-made pants each day as per each customer’s unique preferences.

On The Pant Project’s vision and mission for the next three years

The Pant Project has seen strong growth on its own website, and has recently launched on Amazon and Myntra. We want to continue growing in the future with an omni-channel strategy, and will be launching our first set of retail experience stores. The brand aims to continue to expand its digital and physical presence across India, and offer a wider variety of products to its growing customer base. We have already served over 100,000 customers in our first three years of operations, and now our goal is to serve one million customers in the next three years. We want more and more people to experience our brand and share their experience of comfort and convenience, so that we get recognised as the go-to place for pants, and become the #1 brand in bottom wear in the country.

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Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

Published

1 week ago

February 9, 2026

indiantelevision.com Team

MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

Brands

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

Published

1 week ago

February 9, 2026

indiantelevision.com Team

MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

Brands

BCCL profit jumps 53 per cent in FY25 as tax bill shrinks

Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply

Published

1 week ago

February 9, 2026

indiantelevision.com Team

NEW DELHI: Bennett, Coleman and Company (BCCL) has posted a sparkling set of financial results for the year ended 31 March 2025, proving that there is still plenty of ink and gold left in the ledger.

Revenue from operations climbed a steady 4.3 per cent, reaching Rs 10,209.33 crore compared to Rs 9,786.44 crore the previous year. When you sprinkle in other income, which rose 8.9 per cent to Rs 949.36 crore, the total income for the media behemoth hit a healthy Rs 11,158.69 crore.

While the income grew at a modest pace, the bottom line tells a far more dramatic story. The real headline is the 53 per cent surge in annual profit. How did they pull off such a feat? While Profit Before Tax (PBT) saw a gentle nudge upward of 2.7 per cent to Rs 1,610.00 crore, it was a vanishing act by the taxman that really did the trick.

Total tax expenses plummeted by 32.4 per cent, dropping from Rs 468.76 crore down to Rs 316.97 crore. This was largely thanks to a swing in deferred tax, moving from an expense of Rs 156.02 crore in FY24 to a benefit of Rs 39.44 crore this year.

Total income rose from Rs 10,658.55 crore in FY24 to Rs 11,158.69 crore in FY25, marking a 4.7 per cent increase. Total expenses grew at a slower pace, up 3.0 per cent from Rs 9,306.06 crore to Rs 9,581.45 crore. Profit before tax inched up 2.7 per cent, moving from Rs 1,567.02 crore to Rs 1,610.00 crore. However, the standout figure was net profit, which jumped sharply by 53.0 per cent, climbing from Rs 1,042.03 crore in FY24 to Rs 1,594.73 crore in FY25.

Despite the rising costs of doing business across the globe, BCCL kept a tight grip on the purse strings. Total expenses rose by just 3.0 per cent to Rs 9,581.45 crore. By keeping costs lower than the rate of income growth, the company ensured that the final figure, a net profit of Rs 1,594.73 crore, was nothing short of a front-page sensation.

In a world of shifting digital tides, it seems the BCCL ship is not just steady, but sailing into significantly wealthier waters.