MAM
“We always keep bouncing off ideas and exploring possibilities of innovation and creativity”: Social Panga’s Himanshu Arora
Mumbai: Recently, Social Panga joined LS Digital (erstwhile Logicserve Digital) to form India’s biggest independent group for the global market. This move enables the group to further strengthen its solution-driven digital marketing transformation offerings, unlocking value for marketers looking for creativity and operational efficiencies in their growth path.
The integrated creative agency became part of LS Digital’s six-pillar framework, which comprises media, UI/UX, creative & communication, CX (MarTech), data & insights, and tech innovations. It marks a significant step towards realising the goal of creating an end-to-end suite of services in India for the world.
Social Panga has a presence in Bengaluru, Mumbai, and Delhi, with over 150 clientele and a team of over 350 ‘marketing mafias’ providing a solution-driven approach. It also has an in-house video production wing ‘The Yellow Shutter’ that has shot over 100 advertising films and onboarded over 65 brands in the last 12 months.
Indiantelevision.com in an email chat with Social Panga co-founder Himanshu Arora conversed on the decision behind the merger, Social Panga’s long-term vision, and more…
Edited Excerpts:
On the driving force behind the decision to merge Social Panga with LS Digital and this merger benefiting both entities
This independent group empowers us to be more than just a marketing agency; we are now a holistic solution provider in the dynamic landscape of marketing transformations. Our expertise now extends across diverse domains such as media, UI/UX, creative, data and insights, CX, Tech and Innovations.
What makes this even more special is its global perspective. While our roots are firmly grounded in India, this marks the beginning of our journey from India to the world. We extend our heartfelt gratitude to each of our partners for their trust and support. Together, we are embarking on a ‘Made in India for the World’ revolution, and it’s all happening in the realm of digital and advertising.
On collaborative projects or initiatives that can be expected to emerge as a result of this merger
We firmly believe that specialisation is the key to providing you with unmatched services. With this partnership, we can now venture into more specialised areas such as AI, CX, UI/UX, and Media planning. These are the very elements that are shaping the future of marketing, and we are excited to bring them to a large pool of customers.
You can expect to see a range of collaborative projects, innovations in new-age technology and initiatives that leverage the strengths of all entities in the near future.
On the consistency of Social Panga’s long-term vision, and its evolution to align with LS Digital’s overarching goals following the merger
The long-term aim and vision of Social Panga remain consistent. We continue to be a culture-driven, people-focused agency, the way we have been in the last nine years. Our thought process continues to remain the same – to work towards something which is big enough and has not been done by anyone in the industry yet.
We will adapt focusing on scalability, efficiency, and integration into a larger global network. We will be prioritising strategies that leverage LS Digital’s resources and expertise to provide clients with more comprehensive and competitive digital marketing services.
On maintaining and integrating Social Panga’s core values and culture within LS Digital and harnessing the specialised ‘marketing mafias’ team for driving innovation and excellence across the newly formed group
We are all a part of a group. Along with Social Panga, there is Langoor Digital and F1 Studioz which have been present for some time. With this now there are four agencies bringing in different expertise aimed at global growth.
Our “mafia’s” will continue to work in the same manner with a single goal & objective.
It’s important to note that while this partnership opens new doors, our core values and working style remain unwavering & nothing changes, other than it opens up more opportunities. What changes is our ability to serve clients with even greater expertise, an expanded skill set, and a more empowered team.
On maximising knowledge sharing and cross-pollination of ideas to drive continuous improvement with both companies joining forces
We are all a passionate bunch of entrepreneurs who are coming together. So invariably, knowledge sharing is going to be the way of working for us. We always keep bouncing off ideas and exploring possibilities of innovation and creativity. In fact, we already initiated cross-competency training across organisations.
We will now involve the team in this too and build structures or models which involve them. The team will get access to more information and knowledge across UI, UX tech, digital, global exposure etc. This will be a catalyst for an overall creative thinking rather than restricting to one single area.
On maintaining a balance between serving the local market’s needs and catering to international clients as LS Digital expands its global reach through this merger
Local markets are our cake right now and global clients are cherry. You may want to have cherry but the cake is the base for any birthday party. Similarly, we have got our cake covered anything from the global market is just a cherry on the top.
As pioneers in what may be a groundbreaking collaboration within the Indian advertising industry, we acknowledge that there may not be a well-defined roadmap. We anticipate encountering fresh challenges and obstacles, which will necessitate the creation of novel solutions and approaches.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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