MUMBAI: Wavemaker India has won the duties to manage both online and offline media for Acko General Insurance – touted as one of the most promising fin-tech start-ups in the country.
Wavemaker vice president Kishan Kumar MS said, “Brands like Acko are disrupting categories in which they operate in. In a fast-growing insurance category, they’re the first online-only general insurer in the country. At Wavemaker, we strongly believe that by helping such disruptor brands win, we get better at what we do. I am looking forward to applying our media, content and technology expertise on Acko and more importantly keen to create some new codes of brand building in the process.”
Acko CEO Varun Dua commented, “We are excited to partner with Wavemaker. They bring in years of experience and expertise in building brands. Team Wavemaker impressed us with their approach and on the ground diverse team support. Our focus will be to learn from best practices while driving innovation through multiple experiments across different media avenues and formats of communications.”
Acko head of business Jagjeet Harode said, “We are delighted to partner with Wavemaker in the journey to create brand Acko. They bring in the required balance of buying expertise and adaptability to support us. Looking forward to some industry-first innovations to reach consumers in a more personalised manner.”
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