Mumbai: GroupM’s media agency Wavemaker India has been appointed to handle the integrated media mandate of premium healthy snacking brand – Happilo. The account was won following a multi-agency pitch and will be serviced by the agency’s office in Bangalore.
Happilo is an omnichannel healthy snack brand that provides an array of food products to customers, including dried fruits, dates, seeds, nuts, berries, trail mixes, dry fruit bars, brittle, nut-based butter and spreads, and is the category leader in the country. Post-pandemic, there has been a shift in consumer preferences, and the segment of mindful eaters has increased significantly.
Talking about the partnership, Happilo founder and CEO Vikas D Nahar said, “We are delighted to get on board with Wavemaker as our partner for leading our media mandate. We align on our vision to build Happilo as the go-to snacking brand. We look forward to exciting things that the agency brings to the table.”
“We are honoured to be a part of Happilo’s exciting growth journey. With our market-leading data and technology capabilities backed by our robust purchase journey insights, we are confident of positively contributing to their success,” Wavemaker CEO – South Asia Ajay Gupte commented on the win.
Wavemaker India chief client officer & office head – South M.K.Machaiah (Mac) added, “We are delighted to partner with Happilo and establish them as one of the preferred healthy snacking brands in the Indian market. Happilo is a fun, young brand catering to an interesting set of consumers who look for tasty yet healthy snacking options. Engaging with new-age customers via innovative media campaigns is going to be truly exciting.”
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