MAM
Water Interbrand to become Interbrand India from 1 January
MUMBAI: Months after Omnicom‘s buyout of DDB Mudra Group, brand consultancy Water Interbrand will be renamed Interbrand India from 1 January 2013.
Interbrand India will come out with Most Valuable Indian Brands list in the first quarter of next year. This will be in line with what Interbrand does for naming the best global brands list.
Interbrand London CEO Graham Hales was in India to make this significant announcement. After ringing the bell at the Bombay Stock Exchange, he said that Interbrand India would use the same methodology and analytics that the Best Global Brands report uses.
Talking about the Best Global Brands 2012 report, Hales noted that Samsung broke into the top 10 and had used the Olympics effectively as a marketing tool. Toyota was back in the top 10, while Amazon’s value rose by 46 per cent. Coca-Cola has been at the top of the Global Brand list for a long time.
Hales singled out Apple’s products which have huge anticipation and loyalty. “The iphone 5 launch saw people camping outside stores for three days so that they could be the first users. On the flip side, companies like Nokia and Blackberry are struggling and need to get innovation out there. Yahoo! does not have the presence that it did earlier. Facebook is a new entrant but the coming year will be more interesting to see what it comes out with and where its share price is at,” he added.
Hales noted that it is important that a company’s employees feel engaged and believe in the brand. Otherwise the repercussions could be negative which is what happened with Goldman Sachs when a former employee vented out his frustration and wrote a letter.
Godrej has used Interbrand when it decided to make the brand central to its business strategy. Godrej head Strategic Marketing Group (SMG) Shireesh Josh said that the aim was to articulate what the brand stood for. The focus rested on four pillars which were progression in terms of making better products, empathy in terms of understanding consumers, expression in terms of letting consumers express themselves and experience in terms of not just being a physical product. One of the things done was creating a design architecture which involved a younger looking logo. Godrej’s employees were also engaged in terms of which were the leader product categories within the group and which categories had a smaller role to play.
An important part of what Godrej does in engaging consumers through activities like ‘Live Out Your Dreams’ which is for students. “The result is that share performance has been ahead of share investment. Buyers of one category of our products are increasingly buying other categories. The journey of brand Godrej though is not over. It has started.”
Water Interbrand is headed by chief strategist and head Asish Mishra. “The team in India has been working extensively with the Interbrand professionals to learn its processes and about brand creation and brand management. The toolkits used by Interbrand are strategic. Apart from this, we will be doing seminars for the corporate to educate them about brand building,” said Mishra.
After Omnicom‘s buyout of the Indian advertising agency through its network agency DDB, the entity was renamed The DDB Mudra Group and an extensive restructuring took place. As part of this exercise, the strategic branding and design consultancy Water became the representative of Omnicom‘s brand consultancy Interbrand in India.
In its first three months of operations, Water Interbrand expanded its client base and the scope of its operations. It added new projects like PepsiCo GNG brands Quaker and Tropicana, Asian Paints PPG‘s corporate branding and environment design, XLRI rebranding, MoneyGram brand expression, and EMMBI‘s brand strategy, identity and engagement assignment.
Mishra said that the aim is to have three clientele tiers. They are MNCs that Interbrand already works with on a global basis like Samsung. The second is Indian companies. The third are entrepreneurs. “The challenge is that most Indian companies only think of brands as a name and a logo. We have to change that mindset and dispel that notion. Our aim will be to create an organisational role for brands. Our aim is to see that a company’s brand strategy overlaps with their business strategy. This means that the brand impacts various departments like HR, R&D. There should be engagement of brands with organisations. This is how brands create value for organisations.”
“Our aim is to create brand centric organisations that create immediate business value. For this to happen companies will have to change investments and internal budget allocations.”
He conceded that during a slowdown companies focus on the short term and forget about brand building for the long term. “The focus tends to be on cutting costs and better pricing. The challenge is that this should not affect drivers that have built a brand. Otherwise consumers could see a brand negatively,” he added.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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