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WATConsult asks ‘WAT’s your Big Idea?’

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MUMBAI: WATConsult has launched of one of its kind ideation competition for colleges across the country – WAT’s your Big Idea (#WYBI).

WYBI is a unique platform which provides massive opportunities to the next generation, in the field of advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.

Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The students can log onto www.watsyourbigidea.com and crack the creative brief given by a brand live, post which WATConsult will screen their applications.

Shortlisted teams need to share a video detailing the idea which will further be shortlisted by a panel of esteemed jury which includes, Dentsu Aegis Network chairman and CEO – South Asia, Ashish Bhasin, WATConsult founder and CEO Rajiv Dingra, Bestseller India CEO and country head Vineet Gautam, L&T Investment Management Limited’s Kailash Kulkarni; Reliance Jio chief digital officer Vishal Sampat, HUL’s head of oral care, Sashwat Sharma; Radio Mirchi EVP Head-Digital Initiatives Rahul Balyan, and Warner Bros. India senior director and network head of English entertainment, Rohit Bhandari, before announcing the winners.

WATConsult has partnered with 20 leading educational institutes across India, like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The brands on board are Pepsodent (HUL), Jack and Jones, L&T Mutual Funds, Warner Bros, Radio Mirchi and LYF Smartphone+.

WATConsult CEO and founder Rajiv Dingra said, “WAT’S your Big Idea are ideas for different brands are the main deliverables. WYBI is a unique platform that brings the industry together – brand marketers, agency and aspiring students with a singular goal to inspire and appreciate great ideas.”

Dentsu Aegis Network chairman and CEO – south Asia Ashish Bhasin said, “It gives me immense pleasure to be on the jury for such an exciting initiative. The young generation is always bursting with vivacious ideas and with WATConsult’s initiative; we are sure we will witness some great ideas and introduce new talent in the industry. Dentsu Aegis Network has always stood for innovating the way brands are built and this is a good example of a step in that direction.”

The selected winners will be rewarded monetarily and a job guarantee.

Digital Agencies

Kunal Wanvari steps up as senior brand and digital marketing manager at Franklin Templeton India

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MUMBAI: Franklin Templeton India has elevated Kunal Wanvari to senior brand and digital marketing manager, signalling a continued push towards data-driven brand building and digital-first engagement in a crowded asset management market.

Wanvari has spent nearly eight years with Franklin Templeton India, steadily rising through the marketing ranks. Prior to this role, he served as marketing manager and assistant marketing manager, working across brand strategy, content, digital media and campaign execution from the firm’s Mumbai office.

Before joining Franklin Templeton, Wanvari built his digital credentials at WATConsult, where he handled brand strategy and account leadership roles, and earlier at Kush Infosystems, focusing on SEO and performance marketing. His career began in sales and marketing roles, giving him a ground-up understanding of commercial storytelling.

A computer engineer by training with deep digital marketing expertise, Wanvari’s elevation reflects Franklin Templeton’s bet on hybrid marketers—equal parts brand, data and digital—as competition for investor attention intensifies.

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PSB Xchange appoints Ankush Aggarwal as CXO, Sahil Sikka as CBO and CFO

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MUMBAI: PSB Xchange, India’s digital marketplace for financial solutions and a flagship platform of Veefin Solutions Limited, has reinforced its leadership team with two senior appointments as it prepares for its next phase of growth.

Ankush Aggarwal has been named chief experience officer, bringing with him more than 20 years of experience across corporate banking and the SME ecosystem. In his new role, he will focus on shaping simple, seamless and results-oriented experiences for banks, corporates and ecosystem partners. Aggarwal has previously held leadership roles at Kotak Mahindra Bank, IndusInd Bank and SG Finserve, where he led initiatives across customer onboarding, credit processes, servicing operations and digital transformation.

Widely recognised for connecting technology, operations and business strategy, Aggarwal has consistently built scalable and compliant experience models. At PSB Xchange, his focus will be on strengthening platform thinking, governance and continuous improvement to enhance efficiency and customer outcomes.

Alongside him, Sahil Sikka joins PSB Xchange as chief business officer and chief financial officer. With over 15 years of experience in banking and financial services, Sikka has played a key role in building and scaling businesses. He was part of the founding leadership team at SG Finserve, where he helped create a listed NBFC, overseeing business strategy, capital planning, product development and governance. His work earned him the best CFO financial services award at the India CFO Awards 2024.

Earlier in his career, Sikka worked with HDFC Bank, Aditya Birla Finance and Kotak Mahindra Bank, driving growth across corporate banking and structured finance. In his dual role at PSB Xchange, he will focus on strengthening growth strategy, scaling operations sustainably and delivering long-term value through strong governance and collaboration.

Commenting on the appointments, PSB Xchange and Veefin Solutions Limited CEO Sorabh Dhawan, said the additions reflect the platform’s ambitions as it expands its engagement with banks and financial institutions. He added that Aggarwal’s experience-led approach and Sikka’s strategic and financial expertise will be central to driving sustainable growth and value creation in the years ahead.

 

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Kisha Gupta takes charge as Infosys global head of brand

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BENGALURU: Infosys has appointed Kisha Gupta as its new global head of brand, a move that highlights both her remarkable journey within the company and her unique approach to leadership. Having spent more than 13 years at Infosys, Gupta brings to the role a wealth of experience spanning brand building, academic relations, and large-scale event management. She assumes the position with a commitment to creativity, purpose, and heart, promising to steer Infosys’ global brand with care and vision.

Gupta’s career at Infosys is notable not just for its longevity but for the breadth of her impact. Since 2016, she has led the company’s global academic relations, collaborating directly with Infosys co-founder N. R. Narayana Murthy on flagship initiatives like InStep, the company’s global internship programme. Each year, InStep welcomes over 250 interns from more than 50 nationalities, offering them a chance to gain hands-on experience and exposure to cutting-edge technology projects. Beyond internships, Gupta has built strong networks with students, professors, deans, and chancellors from the world’s top 200 universities, positioning Infosys as a thought leader in global academia.

Her contributions extend to brand strategy and visibility, having designed social media campaigns, reviewed creative content, and represented Infosys at over 200 international events. She has also overseen large-scale corporate events, including Confluence and Connect, and led the redesign of Infosys’ marketing floor to foster collaboration and agile working. This combination of strategic oversight and hands-on execution has made her a trusted figure within Infosys leadership, reporting directly to the CMO and working closely with the board and founders.

Beyond Infosys, Gupta has played a key role in nurturing the next generation of global leaders. As Chairperson of Aiesec in India, she works to provide students with opportunities for cross-cultural learning and to foster a more inclusive, diverse workforce. She has also attended the prestigious Stanford Graduate School of Business Ignite Program, further honing her business acumen and leadership skills.

Reflecting on her new role, Gupta expressed gratitude to mentors, colleagues, and her predecessor for their support. “If you are reading this, chances are you have played a part in my journey. That makes this moment as much yours as it is mine,” she wrote. With her proven track record in brand building, academia, and global engagement, Kisha Gupta is poised to take Infosys’ brand to new heights, blending creativity, purpose, and human touch in every initiative.
 

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