MAM
Viviana Mall beats lockdown by entertaining people daily
MUMBAI: With the entire nation is in a state of lockdown, there is no denial of the fact that all leisure and entertainment activities have come to a full stop. In order to contain the spread of the coronavirus pandemic, all the malls, restaurants and other social gathering places have been shut.
People have switched over to their smartphones and internet for their dose of entertainment. Another fact that has emerged is that due to the lack of any new content, people are faced with boredom. In order to fight this boredom, Viviana Mall has taken an effort to keep people entertained and engaged with exciting activities through social media.
Keeping in mind the need of the hour, Viviana Mall has come up with a solution in order to entertain their patrons by conducting various activities on their official social media page.
Daily, there are activities for people to look forward to. These are either in the form of entertainment or edutainment. The events include live music shows, online fitness sessions, sharing of health tips, quick-to-do recipes, art & craft video, etc. These events and activities are presented and accessible for the viewers by simply logging on to the Instagram page of the Mall. This helps in people remaining entertained so that they can #CelebrateEverydayAtHome.
There you go with a brief on the exciting and entertaining activities being planned by the team Viviana Mall for the week –
Monday- Art & Craft:
Virtual art and craft classes for kids are held every week for them to bring out their creativity and imagination. Through Viviana Mall’s social media page, there are posts on easy art and craft videos to encourage the young artists. People can simply login to Viviana Mall’s Facebook or Instagram page and check out the videos and learn simple tricks and techniques. Few days ago, on27 April , artist Parthvi Kadam shared a few tricks that make painting easier and fun. This was not just limited to kids, but anyone who wanted to try out their hands at painting. Prior to that, Amit Parekh had taught how one can reuse paper and make paper flowers through simple techniques. A competition was also held wherein the kids were asked to share their best artwork.
Tuesday- Tuesday Treats:
‘Tuesday Treats’ at Viviana Mall is a paradise for food-lovers. Food-lovers can avail great discounts and enjoy their delicious meal at great price. Since, the government has announced nationwide lockdown, Viviana Mall has given a spin to ‘Tuesday Treats’. The mall has been posting food recipes that do not require many ingredients or is hosting a live session with chefs. On April 28, a video on how to prepare banana pancakes was shared with people on Viviana Mall’s Instagram and Facebook handle. Chef Ananda Bhowmik detailed out the recipe to the netizens. Earlier in April, a soup recipe was shared by him and a contest was held wherein the audience were asked to submit pictures or videos of the breakfast dish they cooked during the lockdown along with the recipe. The idea behind ‘Tuesday Treats’ is to encourage people to explore their culinary skills. Everyone should utilise the lockdown to learn new skills. Beginners who want to try out their hands at cooking can make full use of this opportunity. Under ‘Tuesday Treats’, Viviana Mall will be posting healthy food recipes every Tuesday, for people to follow easily. The recipe video will be posted on Viviana Mall’s official Instagram and Facebook handle so that you do not miss the recipe and can watch it anytime you like.
Wednesday- International Dance Day:
As the name suggests, this campaign has been curated for Women, to celebrate their spirit, uniqueness and talent. The campaign hosts various fun activities for ladies, from makeup sessions, to fitness, to cooking, among various others. Prior to the lockdown, the mall provides a platform for all the women who have talent hidden in them so that they can get a chance to showcase it. Now, Viviana Mall has only changed the platform from being inside the mall to online. The concept remains the same. On Instagram, Viviana Mall is hosting live sessions for you not to miss out on entertainment and fun. Last week Suraj Gupta hosted an energetic Zumba session for ladies to keep them all charged up during this lockdown phase. On the occasion of International Dance Day, the mall to hosted a live dance session on their Instagram handle to encourage people to put on their dancing shoes and start grooving.
Thursday:
Viviana Mall has been sharing ideas where they suggest to the audience how one can unwind themselves after a hectic day by applying a refreshing ubtan facemask. One can also start reading books or tune in to music to fight boredom. Another great idea is to try your hands at calligraphy, which is relaxing and the end result is truly worth all your time and effort. For beginners who want to learn calligraphy, they can always start with tutorial videos available online.
Friday – Good Ol’ Fridays:
An initiative by the International Advertising Association – India Chapter in association with Viviana Mall and Rotary Club District 3141 has been organizing Good Ol’ Fridays to encourage youth to spend quality time with their grandparents by doing various activities and creating memories to be cherished for a lifetime. The purpose of the initiative was to rekindle the bond between Grandparents and Grandchildren and help them spend more time making beautiful memories that will last a lifetime. Good Ol’ Fridays is an initiative to bridge the generational gap between grandparents and grandchildren and create happy moments by spending quality time with each other. The initiative encourages them to spend quality time with each other through thoughtful activities every Friday. ‘Celebrate Everyday’ as a part of Viviana Mall’s motto, it has taken a step in curating activities, and programs which revolves around children and their Grandparents.
Saturday- V4 Live Music session:
One of Viviana Mall’s intellectual properties is V4 Music. Every Saturday, the mall organizes a live music event at its premises. Owing to the lockdown, this event has moved based from the premises of the mall to their Instagram handle. In the recent past, artists such as Arjun Kanungo, Indian Idol 11 finalists Azmat Hussain, Rohit Raut, Jannabi Das, Kaivalya Kejkar and Sunny, Bombay Raja, Danish, MCAltaf (of Gully Boy fame) and many more have performed at the live. People are looking for newer forms of entertainment and content. Understanding the need for people to get entertained through live performances, Viviana Mall has brought the performances online through their Instagram page. Now, one can get their weekend dose of live music on finger-tips. During the last few weeks, Shrey Jadhav, Bryan Rodrigues and Vernon Noronha had performed a live Instagram session wherein they took requests from the viewers. Lately on the Saturday, (2 May) evening, the mall hosted a live session with Rushi Brahmbhatt.
Sunday – Live Fitness Session:
Staying indoors has cut us off from our regular exercise regimen. We want all of you to remain fit and not to lower your stamina and immunity to fight the dreaded disease. Hence, the initiative to bring fitness sessions to your home via Instagram.Every Sunday, Dr Sudarshan Singh has been hosting live fitness sessions for Viviana Mall’s Instagram followers. He shares tips and tricks to remain fit while remaining indoors. Past weekend, Viviana Mall hosted its live session with fitness trainer Unnati Shah who took over Viviana Mall Instagram’s handle and taught the audience some easy home exercises and sharing some fitness tips with the audience that they can perform. This Instagram session was held on Sunday, 3 May at 07:00PM.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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