MAM
VISA’s joyride with Mr. Bond
West meets East seemed to be theme of VISA’s much appreciated television commercial starring the suave
Pierce “Bond” Brosnan and Zhang Ziyi, the svelte actress who portrayed the rebellious martial arts exponent in the blockbuster Crouching Tiger, Hidden Dragon with aplomb. The memorable TV commercial for the Asia Pacific region was created by VISA’s ad agency BBDO.
The charming and enigmatic Brosnan seemed to be a perfect foil to the the “wild” Zhang in the 60-second nail-biting, action packed commercial. Of course, the typical Bond brand of humour and the famed facial expressions which have become a hallmark of Brosnan’s Bond character are all there in this roller-coaster drive of an advertisement. However, two things stand out and threaten to overshadow the superstars – the ‘tuk tuk’ and its driver!
Advertising folklore has it that the TVC was shot with over 200 crew, 100 extras and more than 100 cars and trucks to reconstruct a Chinatown setting with markets and traffic jams. Realism at its best in order to reflect the ethos and culture of the Oriental!
The commercial opens to the setting of a typical street in the crowded city of Bangkok with Brosnan caught in Bangkok’s famous traffic jam. Brosnan is racing against time to make it to his latest heartthrob Zhang. He abandons his sleek limousine and hitches a ride with a tuk tuk driver. The driver, who is an avid film watcher and a typical Bond fan, gets carried away with Bond’s on-screen persona. He embarks upon the “ride of his life” and the sophisticated Mr. Bond has to tag along. Brosnan empathises with his bravado and decides to humour him by joining in.
What follows is a nerve-wrecking journey along the streets of Bangkok as the obsessed driver crashes through billboards, restaurants and crowded markets. The “duo” – should we include the tuk tuk and say “trio” – leave a trail of destruction in their wake as they traverse through the lanes, bylanes and streets – not a trace of cemented avenues or four-lane concretised roads. Mercifully, the journey comes to an end and the debonair Brosnan is delivered to the doorstep of his beloved – at least for the time being.
It is then that tragedy strikes! The tuk tuk falls apart even as the driver and the urbane, refined and polished Brosnan escape without a scratch – or should we say “shaken but not stirred”. The thorough gentleman that he is, a grateful Brosnan whips out his VISA card and offers to pay for the damages!
The commercial ends on a humourous note as Brosnan discovers the tuk tuk driver waiting and wooing him for another ride on his brand new turbo-powered vehicle. The unbeatable gusto and charming smile of the tuk tuk driver will remain etched in memory for years. The punch line “All it takes” is VISA!
The TVC conveys that life is full of possibilities and the power to make things happen lies in the hands of the consumer – with VISA to assist the consumer. The advertisement highlights the versatility and power of VISA and is in line with the global “All it takes” brand advertising campaign. The advertisement exudes energy and confidence with bold and distinctive images – representing the vitality of VISA.
VISA International’s South Asia country manager Santanu Mukherjee says: “We believe this advertisement will reinforce VISA’s brand image as a leader in India. By combining our international association with the James Bond movie Die Another Day and bringing together international celebrities like Pierce Brosnan and Zhang Ziyi, who have a strong appeal across Asia and India, we hope to provide memorable and entertaining advertising. The advertisement aims at providing extraordinary surprises to ordinary everyday situations like a traffic jam!”
An excellent script laced with humour, the unmistakable charm of Brosnan and the rustic simplicity of an “ordinary” human being being elevated to sublime heights in the presence of an icon has delivered another winner for the global brand!
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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