MUMBAI: With Ajit Varghese heading back to Madison Media, this time as partner and group CEO of Madison Media & OOH, questions were being asked about the role of long-serving group CEO Vikram Sakhuja. The suspense was laid to rest a short while ago when Madison promoter Sam Balsara confirmed that Sakhuja will continue as executive director, focusing on building organisational capability from New Delhi.
Meanwhile Balsara is quite confident about Varghese’s appointment as the agency’s leader. “Ajit has all the credentials to steer an agency like Madison into the future,” he said, citing Varghese’s stints at Madison, GroupM, a digital publisher, and most recently JioStar. Like Sakhuja, Varghese will hold a stake in the business.
Calling it a “homecoming”, Varghese said he was returning with a renewed mission. “The world of media is transforming at lightning speed, and Madison is uniquely poised to lead with its client-first thinking, independent spirit, and deep talent,” he said.
Madison Media, India’s largest homegrown communications agency, is ranked the world’s fourth-largest independent media agency by Recma. It manages media planning and buying for marquee clients including Marico, Asian Paints, Titan, TVS, Godrej Properties, Pidilite, Ceat, and the BJP. Through its 11 units, Madison World served some 500 advertisers last year.
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