MUMBAI: Videocon International, the Rs 5.5 billion consumer durables major, launched its Khel Ke Dekho offer for its consumers starting prior to the ICC World Cup Cricket and ending on 3 March 2003.
In this scheme, a cricket -bat shaped scratch card will be given to the customer on purchase of any Videocon product. On scratching the card, the buyer will be able to score runs which make him eligible for gifts ranging from plasma TVs to projection TVs, VCD players etc.
A press release quotes Videocon president PN Dhoot as saying: “For Videocon, consumer has always been king and it has always been our endeavor to give the very best to them. The Videocon Khel ke Dekho offer will ensure that no one goes home empty-handed. Consumers can win prizes galore since we are spending about Rs 900 million for the same.”
The scratch card will have the following denominations: one run, two runs, four runs, six runs, 100 runs and match won. Depending on the runs he scores, the consumer will stand to win a VCD/MP3 player worth Rs 3990 with every run, a VCD/MP3 player with speakers worth Rs 4990 for two runs, a 5-in-1 player worth Rs 5990 for four runs.
Hitting a sixer on the scratch card will have the consumer winning a DVD player worth Rs 9990. A projection TV worth Rs 1,50,000 will be given the consumer who score 100 runs. The ultimate winners will win a plasma TV worth Rs 4,00,000. Thus the consumer is guaranteed of a VCD MP3 player worth Rs 3990, at least.
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