MAM
Verified print publications to get higher rates for DAVP ads
NEW DELHI: A new marking system has been introduced for the first time in the government’s advertisement policy to incentivise newspapers which have better professional standing and get their circulation verified by the Audit Bureau of Circulation (ABC) or the Registrar of Newspapers in India (RNI). This will also ensure transparency and accountability in the release of advertisements by the Directorate of Advertising and Visual Publicity which is the nodal advertising agency of the government.
The marking system is based on six objective criteria with different marks allotted to each criterion. The criterion includes circulation certified by ABC/RNI (25 marks), EPF subscription for employees (20 marks), number of pages (20 marks), subscription to wire services of UNI/PTI/Hindustan Samachar (15 marks), own printing press (10 marks), annual subscription payment to PCI (10 marks). Advertisements shall be released by DAVP to newspapers based on marks obtained by each newspaper.
The innovation is part of the new advertisement policy for the print media issued by the Information & Broadcasting ministry with the objective to promote transparency and accountability in issuing of advertisements in print media.
The policy focuses on streamlining release of government advertisements and to also promote equity and fairness among various categories of newspapers/periodicals. The key highlights of the policy are as follows:
The policy framework includes circulation verification procedure for empanelment of newspapers/journals with DAVP. The procedure involves certification by RNI/ABC if circulation exceeds 45,000 copies per publishing day. A certificate from Cost/Chartered Accountant/ Statutory Auditor Certificate/ ABC is mandated for circulation up to 45,000 copies per publishing day. The policy states that RNI circulation certificate shall be valid for a period of two years from the date of issue and in case of ABC, the current certificate shall be used for circulation certificate.
It is stated in the policy that the director general of DAVP reserves the right to have figures of circulation checked through RNI or its representative.
The policy also stipulates the empanelment procedure for multi-editions of a newspaper. It states that according to the Press and Registration of Books Act whenever copies of one edition of a newspaper are printed from more than one centre, the newspapers would be treated as different editions if the content is different. Each edition of a newspaper is required to have a separate RNI registration number and RNI shall treat each edition as separate entity while verifying the circulation.
However, the policy guidelines mention that if a newspaper is printing its copies of an edition in more than one printing press for sake of convenience without adding any additional content, DAVP may take the circulations of such printing centres into consideration for giving rate of that edition.
The policy framework provides a premium for prominent placing of ads in newspapers and journals whose circulation is certified by ABC/RNI. The directorate would pay a premium of 50 percent above DAVP rates for colour/black and white for front page, 20 percent premium to third page, 10 percent premium to fifth page and 30 percent premium for back page to only those newspapers whose circulation is certified by ABC/RNI.
The policy stipulates that the rate structure for payment against advertisements released by DAVP will be according to the recommendations of the Rate Structure Committee.
The policy has classified newspaper/journals into three categories namely small ( less than 25,000 copies per publishing day), medium (25,001-75,000 copies per publishing day) and big ( greater than 75,000 copies per publishing day).
Big category newspapers which are willing to publish the advertisements of educational Institutions at DAVP rates are being incentivised by giving additional business of 50 percent in volume terms as compared to those which are not willing to accept.
DAVP will release payment of advertisement bills in the name of newspaper/company account directly through ECS or NEFT.
A newspaper will publish DAVP advertisement only on receipt of the relevant release order by DAVP. All release orders issued can be accessed electronically at the DAVP website.
The new policy has structured the empanelment procedure to ensure fairness among various categories of newspapers/journals. The policy also mentions relaxation in empanelment procedure to provide special encouragement for regional language/dialect small and medium newspapers, mass circulated newspapers (circulation above 100,000), newspapers in North Eastern states, Jammu & Kashmir and Andaman & Nicobar Islands.
DAVP has been asked to make efforts to release more social messages and related advertisements which are not date specific to periodicals.
To promote equity based regional outreach, the policy emphasizes that the budget for all India release of advertisements shall be divided among states based on total circulation of newspapers in each state /language.
Public sector undertakings and autonomous bodies may issue the advertisements directly at DAVP rates to newspapers empaneled with DAVP. However, they all have to follow the criteria laid down by DAVP for release of all classified and display advertisements in different categories of newspapers viz. small, medium and big.
To cut down on arrears, all clients of DAVP have been directed to issue Letter of Authority/cheque/ DD/NEFT/RTGS up to 80 percent of the actual expenditure in the previous year within the first month of the new financial year and clear all the remaining payments before 28 February of the financial year. Alternatively, the client ministries may provide 85 percent advance payments of the estimated expenditure of the advertisements.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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