Mumbai: Award winning digital marketing agency Vajra Global, announced the launch of its ‘Thought Leadership Services’ to help b2b businesses establish themselves as thought leaders in their industry. The service will help businesses create a cohesive content strategy that aligns with their overall goals, while also leveraging Vajra Global’s extensive experience in the digital marketing industry.
“We are excited to offer this service to our clients. We understand that businesses today face a crowded, noisy marketing landscape. With our Thought Leadership service line, we can help businesses cut through that noise and establish themselves as trusted experts in their industry,” said Vajra Global CEO Ganapathy Sankarabaaham.
Thought leadership is an organisation’s ability to provide unique insights and innovative perspectives based on their ideas, experience, and industry knowledge. To solve real-world problems, it combines an organisation’s work with individual experiences and original thought. They establish themselves as a credible source of information by sharing the what, why, and how in an easy-to-understand manner, increasing their brand value and customer trust.
With a research, content, and digital-first approach, Vajra Global is looking to have broader conversations that can elevate organisations. Thought leadership combats misinformation as the ideas and opinions originate from the thought leader or organisation. This adds credibility, enhances trust, and builds reputation. The service line was conceptualised as part of the content vertical to address the core problems organisations face when it comes to thought leadership.
Studies carried out by Edelman, LinkedIn and iResearch confirm that about 50 per cent of B2B C-Suite executives attributed their purchase decisions to high-quality thought leadership. The studies further show that thought leadership has a broader role in organisations which affects strategy, sales, marketing, decision-making, and relationship-building. Research also shows that the B2B buyer’s journey happens online and customers prefer to self-serve. Content such as white papers, authored articles, webinars, and online communities provides buyers with information even before meeting a sales rep.
“This is where the right content can help an organisation position itself better,” said Sankarabaaham. “B2B is a complex space in which complex decisions are made by multiple stakeholders. Over the last few years, when speaking to clients, I noticed that while they acknowledged the importance of thought leadership, they weren’t sure where to begin and how to sustain it, as it required substantial effort. Others struggled to organise their thoughts, so their positioning and messaging were not coming through clearly.”
“Our team has a wealth of experience in creating compelling customised content, and they are passionate about helping businesses succeed. We look forward to helping more businesses establish themselves as thought leaders in their industry,” signed off Sankarabaaham.
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