MAM
US ad spend sees modest rebound in Q1: Kantar Media
MUMBAI: Total ad expenditures in the first quarter of 2012 in the US increased by 2.6 per cent from a year ago and finished the period at $32.9 billion, according to data released by Kantar Media, a provider of strategic advertising and marketing information.
The gain represents a modest rebound compared to flat spending in the second half of 2011.
Kantar Media US chief research officer Jon Swallen said, “After a sluggish start in January, the pace of measured ad spending quickly accelerated and grew at an average rate of more than four per cent during February and March, the best performance in more than a year. Early figures from the second quarter indicate continued modest growth with improvement trickling down to media that have been lagging the overall advertising market.”
Measured ad spending by media
Ad expenditures increased across every television media type in the first quarter of 2012. Sports programming was the engine behind year-over-year gains of 7.4 per cent in cable TV and seven per cent in Network TV spending. More than two-thirds of this dollar volume growth came from sporting events, led by the NCAA Men’s Basketball Tournament and NFL post-season games.
Comparisons were helped by a calendar timing shift that moved ad money for the NCAA Final Four games out of April and into the very last day of the first quarter.
Syndication TV budgets rose by 15.7 per cent and were aided by more hours of programming as well as audience ratings gains. Spot TV, benefitting from a biennial business cycle tied to political
advertising and Olympics in even-number years, saw spending increase 2.5 per cent versus a year ago.
Spanish Language TV expenditures were up 20.7 per cent, reflecting higher automotive spending and larger allocations from a broad range of consumer packaged goods marketers.
Other Spanish Language media types also posted gains, albeit from much smaller bases. Year-over-year spending in Spanish language magazines surged by 26.5 per cent and Spanish language newspapers increased by 4.7 per cent.
Outside the Hispanic market, print media continued to lose ground. Expenditures in consumer magazines dropped 4.2 per cent from a year ago and budgets in Sunday magazines were off 4.6 per cent due to cutbacks from auto manufacturers, food companies and prescription drug marketers.
Local newspaper ad spending fell 3.9 per cent and national newspapers declined by 7.7 per cent, each hurt by substantial reductions from the financial service, travel and telecom categories.
The losses in newspaper spending were consistent with reductions in the amount of space sold.
Within the universe of 2,811 Internet sites that Kantar Media measured for at least a full year, display expenditures fell by 4.1 per cent during the first quarter. The overall spending reduction was primarily attributable to fewer display ads appearing on the average web page, with some offset from higher average CPMs. There was also a sharp split between popular, high-traffic sites, where spending was close to flat year-over-year, and the many small, long-tail sites, which saw an aggregate percentage decline in the mid-teens.
Outdoor advertising investments rose 4.6 per cent, the eighth consecutive quarter of year-over-year increases. Higher spending from core categories including Local Serices, Retail and Restaurants were a prime catalyst.
Measured ad spending by advertiser
Spending among the ten largest advertisers in the opening quarter of 2012 was $3,922.3 million, a 5.5 per cent decline compared to a year ago period. Among the Top 100 marketers, a diversified group accounting for more than two-fifths of all measured ad expenditures, budgets climbed by 3.4 per cent.
Procter And Gamble was the top-ranked advertiser with spending of $685.0 million, down 4.7 per cent. The decline comes against the backdrop of a Q1 announcement by P&G that it plans to tighten the reins on marketing budgets and shift more money out of traditional media.
Comcast was the second largest spender during the period with outlays of $482.7 million, an increase of 4.3 per cent that was propelled by the ongoing rollout of its Xfinity service. In contrast, media expenditures at rival telecom companies fell sharply. AT&T slashed its spending by 31.6 per cent, to $388.9 million, as the company deferred budgets to support an upcoming marketing push timed to the Summer Olympics.
Verizon Communications trimmed its expenditures by 9.2 per cent to $358.6 million.
Only two automotive advertisers landed in the Top Ten. General Motors reduced spending by 17.8 per cent to $403.3 million, the seventh consecutive quarterly decline for the automaker. Toyota Motor spent $327.8 million, an increase of 8.6 per cent.
News Corp registered the largest per cent gain among the Top Ten as budgets jumped 24.9 per cent to $357.5 million. Time Warner also had a healthy gain as its quarterly spending reached $301.5 million, up by nine per cent. Results for both companies were shaped by their movie studio divisions.
Measured ad spending by category
Expenditures for the ten largest categories grew by 3.1 per cent in the first quarter of 2012 to $20.73 billion. Automotive was the top category with $3,528.9 million of spending, down 1.5 per cent. Manufacturer budgets contracted by 6.9 per cent primarily because there were fewer marketing launches in 2012 to provide impetus for higher budget levels. Dealer spending remained
robust with a gain of 8.7 per cent amidst a strong retail sales climate.
Retail was the second largest category by dollar volume with media investments of $3,373.5 million, up by 8.6 per cent. The department store segment was especially strong, spurred by a significant repositioning campaign from JC Penney which in turn prompted most rival brands to increase their own budgets.
Financial services posted the highest rate of growth among the Top Ten categories, a 10.1 per cent increase to $2,120.6 million. Fierce competition among credit card issuers, revitalised marketing programs for retirement planning services and higher budgets from tax preparation firms were the growth drivers.
Expenditures for personal care products rose by 4.8 per cent to $1,476.6 million and the Restaurant category boosted its spending by 3.7 per cent to $1,523.0 million.
Telecom advertising remained soft during the quarter and finished 2.8 per cent lower at $2,102.6 million. Sharp budget reductions from wireless carriers were only partially offset by increases from TV service providers and mobile device manufacturers.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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