Mumbai: Urban netizens in India are prioritising health and well-being with a host of actions, as 8 in 10 consumers (80 per cent) claim to choose high-quality food products with cutbacks on another discretionary spending, as inflation impacts their lives. 46 per cent of global citizens claimed to be doing the same.
Turning Health Conscious
Urban Indians are consciously taking measures to stay healthy (both physically and mentally). By eating healthy nutritious food (56 per cent), exercising regularly (52 per cent), yoga or stretching (44 per cent), buying natural/ organic foods (37 per cent ), following a routine including a sleep schedule (34 per cent) etc. Global citizens claim to be exercising regularly (44 per cent), eating nutritious food (41 per cent), following a routine, including a sleep schedule (29 per cent) and doing yoga and stretching (16 per cent), among others.
88 per cent of Indian urban netizens claim to be buying products and services that help support their physical and mental well-being. Three in four global citizens (75 per cent) too claimed to be making similar healthy choices in their purchase decisions.
Almost nine in ten Indian urban netizens (88 per cent) claimed to be consuming healthy foods – proactively managing their health and wellness through their food and beverage choices. three in four global citizens polled (74 per cent) echoed similar views, by consuming healthy foods and beverages.
These are some of the findings of the Ipsos Essentials, April 2023 wave, the monthly comprehensive syndicated survey that monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet and future intentions. Each month Ipsos surveys consumers in 15 countries including Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, the UK and the US.
“Urban netizens in India are making healthy food choices and even shelling out more for high-quality food products at the cost of trimming their budgets on discretionary spending, in times of inflation. They are also adopting healthier lifestyles by eating nutritious foods, exercising, following routines and sleep schedule, ” said Ipsos India country service line leader, market strategy & understanding (MSU) Archana Gupta.
Global citizens, including Indians are backtracking on plans for bigger purchases this year.
Global citizens, including Indians want to travel, even venture out of the country, shows Ipsos Essentials (details by countries, available in the full report).
Top Concerns of Global Citizens
Ipsos Essentials highlighted these top concerns emerging in the 15 markets covered (including India). Inflation sits at the top, followed by personal financial concerns.
Mingfeng, a millennial from China said, “My health definitely depends on my finances. My body and mind are more at ease when I earn more.”
Ipsos Essentials is a monthly syndicated survey loaded with consumer insights for marketers.
Krishnendu Dutta, Practice Lead for Innovation, Understanding and Strategy3, Ipsos India said, “We run Ipsos Essentials every month. It bridges the gap between consumers and marketers, enabling marketers to be cognizant of consumer behaviour, expectations and spending trends. With inflationary pressures, there is some expected balancing of spending that is happening. While there are fewer compromises on products which promote Health and well-being, there is some postponing of big-ticket purchases. Interestingly, there are fewer compromises on experiential spending like Travel.”
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