MUMBAI: Digitas India chief executive officer Unny Radhakrishnan will exit the agency at the end of September, drawing a close to a 5.5-year run at the Publicis Groupe-owned digital marketing firm.
Radhakrishnan, who took charge in March 2020, steered Digitas India through a period of growth that saw it expand to a 450-strong team split between local clients and a global delivery hub. Under his leadership, the agency pushed deeper into data, user experience and technology services, cementing its position as a marketing transformation partner for brands.
In a farewell note, he said leadership was about “bringing together people with different expertise and temperament to do things which otherwise could not have been done by any single individual”. He emphasised that before the “great place to work” labels, the focus was on being known for “great work and great people to work with.”
Radhakrishnan’s career spans nearly three decades across GroupM, WPP and Publicis, with stints as chief digital officer for Wavemaker South Asia and earlier as head of digital at Maxus. A strong proponent of team building, he often described business as having “the responsibility to influence people to become better human beings, looking beyond the financial scorecards.”
His next move has not been disclosed.
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