Indiantelevision.com and Spatial Access Private Limited‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 02 Febuary 2012- 15 February 2012. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
| Indo-Nissin Foods | Madison Media | Dentsu Media [Bengaluru] | 150-250 million |
| Jayalakshmi Silks | Media Expressions | Lintas Media Group | 200-250 million |
| SPRRG | Mindshare [Chennai] | NA | |
| Uninor | ZenithOptimedia | ZenithOptimedia | 1-1.25 billion |
| Vivaki | |||
| Creative | |||
| Canon | Percept/H | Dentsu Marcom | 200-250 million |
| CBR [Honda] | Dentsu Marcom | Dentsu Marcom | NA |
| Dio [Honda] | Grey | NA | |
| Groversons Group | Arms Communications | NA | |
| Hello FM | Gutfeel [Chennai] | 20-30 million | |
| ING Life | Rediffusion Y&R | Law & Kenneth | 180-200 million |
| Jayalakshmi Silks | Team One | Lowe Lintas | 200-250 million |
| Lafarge India | Ogilvy | Rediffusion Y&R | NA |
| Luminous | Arms Communications | 200-250 million | |
| Mili [Wagh Bakri] | Saints and Warriors | NA | |
| Nirmal Lifestyle | Euro RSCG | DDB India [Mumbai] | 250-300 million |
| Ralco Tyres | Hammer | 150 million | |
| Sify | TBWA [Chennai] | TBWA [Chennai] | NA |
| Ogilvy India | |||
| V Star [Innerwear Brand] | Team one Advertising | 60 million | |
| W [Womens apparel brand] | M&C Saatchi | NA | |
| Information compiled for period 02 Feb 2012 – 15 Feb 2012 by Spatial Access Private Limited, India‘s first Media Audit & Advisory. For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com | |||
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