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UCWeb to select We-Media contributors with monthly payout

Published

9 years ago

April 27, 2017

MUMBAI: UCWeb, a part of Alibaba Mobile Business Group, has outlined detailed guidelines for writers and content creators to join the ‘Super 1000’ Program launched in March 2017.

The integrated evaluation will be done under four key indicators including page views, content customization, content category and publishing frequency. The UC News Content team will review quality and the overall influence of the candidate while keeping in mind content originality and legitimacy before giving the final confirmation. ‘Super 1000’ is a strategic initiative for user-generated content in India and part of We-Media Reward Plan 2.0. Under this programme, UCWeb plans to recruit 1000 We-Media writers in India and Indonesia who will be able to earn at least Rs 50,000 per month, generating varied content across diverse categories.

The programme has received more than 1,300 applications since its launch in March 2017. One of the first writers to qualify for the programme is CricketTrolls, a blog offering latest cricket news, offbeat news, memes and more with an aim to make cricket more fun. The blog enjoys over 3.62 million page views and is earning more than 900 USD per month. Besides an upgrade in Ad revenue sharing model, the We-Media Reward Plan 2.0 programme will open the door of opportunity to the most talented writers in the country. The programme saw an increase of 200% and 350% (MoM) in its page views of English and Hindi We-Media content respectively in the past quarter. Other than cricket, contributors can also opt to write on Entertainment, Politics, Tech, Health, and Lifestyle categories.

“Users are embracing diverse digital content and their appetite for such content is being met by UC News. According to our data, there are at least 400,000 self-publishers in India, creating a huge scope to grow the market, especially in niche categories. UC News and We-Media programme aim to meet the increasing demand of varied content by users and build a well-established ecosystem. With our strengths in Big Data AI, the UC We- Media Program is opening a gateway to more opportunities in India’s content industry,” said UC News We-Media head Bruce Zuo.

CricketTrolls founder Anirudh Singh says, “Getting on board the UC News platform was one of the best decisions. With UC News, you just have to write good content for your readers and not worry about anything else. In addition to that, you can monetize your content. But the most exciting part for us was the analytics tool provided by the platform. It was so easy to analyze how many page views are we receiving, the kind of articles our readers are liking, and the follower base we are building. We would highly recommend all aspiring bloggers to join the UC News We-Media Platform.”

Anyone with the required qualification can apply or be recommended as a ‘Super 1000 We-Media’ candidate. Accounts with illegal or inappropriate content or accounts lacking originality will be filtered out of this selection. While the application process is easy, UCWeb’s editorial team is on strict watch against illegal content, including fake news, pirates, duplications, and any inappropriate adult content that can erode the reading experience. An active writer who publishes frequently has a higher chance of being selected.

Through this programme, UCWeb aims to overhaul the digital content landscape in India. The programme encourages customised, long-tail content creators who will contribute to India’s growing content ecosystem. Content generators with a distinguished identity along with profound insights, perspective and style will be given priority.

The Qualification Process for Super 1000 We-Media Program is as follows:
● Update account daily is a minimum criteria
● Create at least 20 articles per week
● Focus on original (valuable and meaningful) and unique content rather than copied content
● Exclusively release content on UC News
● Persist in the same vertical field (content category) continuously, with focus & perfection
● Aim to understand preferences of your fans/readers and continue to create content to meet their needs and choices
● Adhere to a healthy operation to ensure the legitimacy of the content shared. Practices such as unethical publication of illegal, unhealthy, fraud, infringement, improper marketing and other content will terminate your account

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Ahmad Muneeb elevated to VP – HR centre of excellence at Zepto

Published

1 day ago

February 7, 2026

indiantelevision.com Team

MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of the company’s total rewards, executive compensation and organisational effectiveness as the quick-commerce firm powers through a high-growth phase.

The move follows his stint as senior director of the HR COE, where he played a central role in preparing the company for IPO readiness while scaling its people analytics capabilities. During this period, Muneeb helped align complex performance management structures with more streamlined and scalable employee experience frameworks.

In his new role, he will steer the design of total rewards strategies, executive compensation planning and organisational design, while also overseeing performance management, employee experience initiatives and people analytics programmes.

Before joining Zepto, Muneeb spent nearly three years at Meesho, where he held multiple rewards and HR business partner roles. Earlier in his career, he worked as a senior rewards consultant at Mercer, advising high-tech clients on compensation benchmarking, pay structures and talent-focused reward frameworks.

He began his hr journey at Cognizant, where he supported compensation programmes for nearly two lakh employees across India and worked on m&a compensation alignment and skill-based pay initiatives. Prior to moving into HR, Muneeb started his career as a software engineer at Netcracker, bringing a technical grounding to his people strategy work.

With a mix of consulting rigour, start-up agility and enterprise-scale experience, Muneeb’s elevation signals Zepto’s continued focus on building robust people systems as it races towards its next phase of growth.

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Dell names Aishwarya Sudhakar director of marketing intelligence

Published

1 day ago

February 7, 2026

indiantelevision.com Team

INDIA: Dell Technologies is doubling down on artificial intelligence in marketing. The company has elevated Aishwarya Sudhakar to director of marketing measures and intelligence engineering, tasking her with building an enterprise-wide framework for AI-led measurement and customer intelligence.

In the role, Sudhakar will oversee unified data strategy, advanced modelling and context engineering: areas increasingly central to how large technology firms link marketing performance to business outcomes. Her remit includes shaping scalable systems that support Dell’s next phase of AI deployment across marketing functions.

Sudhakar steps into the position after holding a series of senior roles at Dell, including AI lead for marketing orchestration, senior manager, and senior data scientist in customer insights. Across these roles, she led global teams working on large-scale machine learning models, data pipelines and customer analytics.

Before joining Dell, she began her career at Tata Consultancy Services as a systems engineer and later founded Oclor, a shopping discovery start-up, where she built end-to-end technology platforms. The combination of enterprise-scale data work and entrepreneurial experience has shaped her focus on product-led, engineering-first innovation.

As technology companies seek sharper attribution and intelligence in an AI-saturated market, Dell’s move underscores the growing importance of marketing measurement as an engineering discipline rather than a reporting function.

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Gaurav Pathak returns to Adidas in key accounts leadership role

Published

1 day ago

February 7, 2026

indiantelevision.com Team

GURUGRAM: Adidas has appointed Gaurav Pathak as director of key and field accounts, bringing back an executive who began his leadership career at the company.

In the role, Pathak will be responsible for deepening strategic partnerships and expanding key, field and export accounts, with a mandate to accelerate growth across the Indian market. The appointment marks a return to Adidas after nearly a decade across premium retail and footwear brands.

Pathak most recently served as head of retail and business development at Ecco, where he focused on partner-led growth, market risk mitigation and operational scale. Before that, he spent eight years at House of Anita Dongre Limited, rising to general manager and leading regional operations across western and southern India.

His earlier career includes a stint as regional sales manager for Karnataka at United Colors of Benetton India and a six-year run at Adidas, where he held sales leadership roles.

With competition intensifying in India’s lifestyle and footwear market, Pathak’s brief will centre on strengthening field execution while aligning large accounts with Adidas’s broader commercial priorities.