MUMBAI: Talk about shifting gears. TVS Motor Company has hit the accelerator on global innovation, unveiling its new Global Centre of Excellence (CoE) for Design and Engineering in Bologna, Italy. The move comes with the full acquisition of Engines Engineering S.p.A., the Italian powerhouse behind high-performance motorcycles and Motogp prototypes.
“This Centre marks a milestone in reimagining mobility,” said TVS Motor Company chairman Sudarshan Venu. “By blending Engines Engineering’s racing expertise with our global design and engineering capabilities, we aim to deliver premium, connected, and electric vehicles that set new benchmarks.”
The Italian CoE will act as a concept-to-product innovation hub, integrating world-class engineering teams to speed up product development, enhance design flexibility, and expand TVS Motor’s premium portfolio. It also strengthens Norton Motorcycles, supporting its ambition to craft modern luxury motorcycles that honour its iconic legacy while pushing the boundaries of performance.
Key focus areas include digital simulation, rapid prototyping, modular platform development, AI-driven design tools, advanced materials, and global collaboration with universities, startups, and suppliers. The initiative promises faster development cycles and a pipeline of next-generation scooters, high-displacement bikes, and electric mobility platforms.
With this move, TVS Motor is not just racing ahead in design and engineering but is steering the global motorcycle industry into a future where innovation meets performance and sustainability.
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