MAM
TV channels line up special programming for 66th Republic Day
MUMBAI: The broadcast industry is all set to awaken the masses with ample dose of patriotism coupled with entertainment. An array of special programs have been lined up across channels to celebrate the spirit of India’s 66th Republic Day.
This time round, Hindi general entertainment channel Colors is gearing up to simulcast the historic event with nationalistic zeal and fervour. The channel will telecast live the much awaited parade and Prime Minister Narendra Modi’s message for Indian and international audiences.
This is the first time Colors and Rishtey will simulcast the celebrations along with the national television channel Doordarshan. The telecast will also reach out to the international markets i.e. MENA, US (Aapka Colors) and UK. Colors CEO Raj Nayak believes that the iconic Republic Day parade and the PM’s message to the nation is the content that drives cohesive viewing in families.
“Being able to bring to our audience the much awaited parade and message from our Prime Minister Narendra Modi LIVE is a privilege and a source of pride for the team at Colors and Rishtey. This is our way to celebrate our 66th Republic Day, by bringing it closer to our audiences, in India and the world. Telecasting this event in markets other than India – and to the US MENA and UK is also a milestone for the network as a whole,” Nayak said.
On the other hand, Zee TV is taking a different route. The channel will be premiering the Shah Rukh Khan starrer – Happy New Year – from 1 pm onwards.
Sony Entertainment Television’s (SET) longest running show – CID completed a milestone of 17 glorious years on 21 January, 2015 and celebrating the landmark this year, CID is all set to entertain its fans with a daylong CID special feature on 26 January.
From 8 am to 10 pm, viewers will get to see the most exciting episodes of CID over the years. In fact, the first episode of the show will also be aired on 26 January. What’s more, the CID team will also spend the day with children and share their experience and memories. These interactions will be showcased in between episodes throughout the day.
SET chief creative director Ajay Bhalwankar said, “Our flagship show CID has over the years responsibly entertained generations of young viewers to recognize and act upon the incidence of crime around them. This Republic Day we want to commemorate this memorable journey with our daylong celebration through a special programming initiative called Jashn-e-CID.”
Big Magic, which is positioned as the one stop destination for humour, is geared up to celebrate the day with actor Ayushmann Khurrana, as he engages the audience from 7 to 10 pm. The channel has partnered with his upcoming movie – Hawaizaada to celebrate the spirit of ‘Made in India’. The movie releases on 30 January, 2015.
Pumped with fun, humor and patriotism, all the shows on Big Magic will celebrate Republic Day with the special episodes wherein Khurrana will be the anchor link. The actor will also share anecdotes about his movie and will be imparting a distinctive message of believing in oneself.
Reliance Broadcast Network COO Lavneesh Gupta said, “To salute Republic Day, a momentous occasion for Indians, the Big Magic family will come together to entertain our audience with fun-filled episodes. We’re glad to be sharing this special day with Ayushmann Khurrana , lead actor of Hawaizaada, where the film salutes Indianness and will together impart an inspiring message to our viewers.”
History TV18 will host a line-up of shows from 12 to 7 pm. From 12 to 3 pm, the channel will air Gandhi, a series that charts Mahatma Gandhi’s establishment beginnings, his move into politics and his campaign to bring independence to India. Hosted by journalist Mishal Husain, this first definitive series on the life of Gandhi examines his relationship with his wife and his role on the path to Indian independence.
From 3 to 5 pm, the channel will showcase a series called – India on Four Wheels. As the Indian economy booms, the latest must-have accessory is the car. With increasingly affordable models on the market, and growing demand for cars as a status symbol and sign of social development, people’s lives are becoming intertwined with car ownership. Justin Rowlett and Anita Rani join the chaos of India’s roads on a madcap road trip across the country, to find out the truth behind the dream. Whether it’s breaking down by the side of the road, facing suicidal peacocks or tasting luxury in a Maharaja’s vintage Rolls Royce, this is a surprising look at a country on the move.
Last but not the least, from 5 to 7 pm, the channel will air The Birth of Empire: East India Co, a series that reveals how the behemoth that was the East India Company grew into an imperial power and became the hotbed of corruption and greed that led to its downfall.
Comedy Central will commemorate Republic Day by showcasing a one hour special episode of the news spoof The Other Week That Wasn’t at 8 pm. Viewers will get a chance to enjoy more of Cyrus Broach’s tongue-in-cheek spoofs and mouthful of puns.
Kids genre is also leaving no stone unturned to celebrate the spirit of nationality. A puppet show, relevant to the day’s theme and an explorative session with Dora the Explorer will be aired on the channel from 5.30 to 7 pm.
Vh1 celebrates yet another moment of patriotism with a countdown to the top Indian videos that have emerged in recent times from 10 am to 5 pm. On the other hand, 9X Jalwa will play a special playlist of all patriotic songs between 7 to 10 am on the band Hits Forever. The repeat telecast be aired on the same day from 7 to 10 pm.
#fame, a multi channel network, will dedicate the day to womanhood. Orville Richard Burrell CD, best known by his stage name Shaggy, once chanted, “So amazing how this world was made I wonder if GOD is a woman; the gift of life astounds me till this day; I give it up for the woman.” Taking cue from the song, singer Abhiruchi Singh has penned down and sung an awe inspiring song ‘Ud Chali’ to celebrate womanhood, which will be aired on #fame.
MAM
Nielsen launches co-viewing pilot to sharpen TV measurement
Super Bowl pilot to refine how shared TV audiences are counted
MUMBAI: Nielsen is taking a fresh stab at one of television’s oldest blind spots: how many people are actually watching the same screen. The audience-measurement giant on February 4 unveiled a co-viewing pilot that uses wearable devices to better capture shared viewing, starting with America’s biggest broadcast stage.
The trial begins with Super Bowl LX on NBC on February 8, 2026, before extending to other high-profile live sports and entertainment events in the first half of the year. The goal is simple but commercially potent: count viewers more accurately, especially during live spectacles that pull families and friends to one screen.
The new approach leans on Nielsen’s proprietary wearable meters, wrist-worn devices that resemble smartwatches. These passively capture audio signatures from TV content, logging exposure to shows, films and live events without requiring viewers to sign in or self-report. In theory, fewer clicks, fewer lapses, better data.
Karthik Rao, Nielsen’s ceo, cast the move as part of a broader measurement push. He said the company’s task is to keep pushing accuracy as clients invest heavily in live programming that draws mass audiences. The co-viewing pilot, he added, builds on upgrades such as Big Data + Panel measurement, out-of-home expansion, live-streaming metrics and wearable-based tracking.
Co-viewing is not new territory for Nielsen, which has long tried to estimate how many people sit before a single set. What is new is the heavier integration of wearables and passive detection to reduce reliance on active inputs from panel homes.
For now, the pilot comes with caveats. Co-viewing estimates from the trial will not be folded into Nielsen’s Big Data + Panel ratings, which remain the industry’s trading currency. Instead, pilot findings will be shared with clients a few weeks after final Big Data + Panel ratings are delivered. Clients may disclose those findings publicly.
More impact data will follow later this year. Full integration into Nielsen’s marketing-intelligence suite is slated as a longer-term play, with a target of bringing co-viewing into currency measurement for the 2026–2027 season. This is only phase one, with further co-viewing enhancements planned beyond 2026 and additional timelines to be announced.
The push fits a wider pattern. Nielsen has in recent years expanded big-data integration, adopted first-party data for live-streaming measurement and broadened out-of-home tracking. It also positions itself as the reference point for streaming metrics through products such as The Gauge and the Nielsen Streaming Top 10.
In a market where billions of ad dollars hinge on decimal points, counting who is in the room matters. If Nielsen can pin down shared viewing, the humble sofa could become prime measurement real estate. The race to count every eyeball just found a new wrist to watch.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
MAM
Meta appoints Anuvrat Rao as APAC head of commerce partnerships
At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.
Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.
Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.
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