MAM

“Triumph is a completely comfort-focused brand”: Triumph International’s Bhavin Devpuria

Published

3 years ago

June 8, 2023

Mumbai: Ill-fitted lingerie can be truly unappealing and an absolute turn-off. However, the fact remains that many girls and women are still unaware of how to gauge the right fit for themselves when it comes to lingerie – it is truly a personal experience, which is incomparable to another’s.

Very recently, Swiss lingerie brand Triumph attracted the participation of women in its #BraFitChallenge, to help discover their right-fit bra. The activation followed the launch of the #ItsPersonal campaign, where women can embrace their personal journeys and make their individual lingerie choices. The month-long activity took place in stores, across shopping malls in, Mumbai, Pune, Delhi, Bangalore, Kolkata, Chennai, and Hyderabad. The brand known for being dynamic and adaptable urged women to discover the right fit for their bodies.

Triumph International is one of the world’s largest producers of lingerie, underwear, sleepwear, and swimwear. It is dedicated to quality: unrivalled fit, technical craft, and comfort without sacrifice; since 1886. From an atelier based out of a barn in Southern Germany to a global brand with stores across the world – its values remain true.

Bhavin Devpuria heads marketing for the Triumph Group, and his role involves looking at digital strategy, integrated communications, and channel marketing for, Triumph and Sloggi, in India and Sri Lanka. Devpuria has worked extensively in retail, across lifestyle, fashion, and other categories.

In a confab with Indiantelevision.com, Triumph International marketing head – India & Sri Lanka Bhavin Devpuria chats about the evolution of the brand in India, the recently concluded #BraFitChallenge, the ongoing #ItsPersonal campaign, and more.

Edited excerpts:

On the evolution of brand Triumph and its journey in India

Bringing its 130 years of creativity, innovation and dedication, Triumph International has connected with over four million customers in India, in over 22 years. The brand has had its presence in India for the past 22 years with over 1000 plus controlled counters. As one of the world’s largest producers of lingerie, Triumph India has proven to be the lingerie expert to more than five million customers in India.

Among the competitors, Triumph International is the largest player in the departmental stores space and awhile being a large player in the overall Indian market space as well. Triumph brings a diverse range of lingerie and innerwear that adapts to a woman’s changing body and preferences. Innovation is at the center of everything Triumph provides.

In the past two years, we have gradually moved away from the current positioning to a new brand value proposition and have brought in innovations like the Triumph Smart series. We believe the lingerie category in India is set to grow and as industry experts, we are going to accelerate this growth.

On the recently concluded #BraFitChallenge that raises awareness for the need of wearing the correct sized bra

As a brand that strives for perfection in innerwear, Triumph feels the need to highlight the importance of properly fitted bras that can help women feel more confident, reduce premature breast sagging, reduce the deep creases and bulges around the chest, and prevent issues in the future.

Majority of women in India wear the wrong bra size, as industry experts in this space, we felt the need in educating women about perfect fit tips and why wearing the right fitted bra is important. We have received an encouraging response to, #BraFitChallenge, and are looking forward to continuing this effort.

On what made you start the #BraFitChallenge

The #BraFitChallenge is on the back of the truth that the majority of women are wearing the wrong bra size, which can lead to a variety of problems. Common factors that could affect the measurements of your bra include – tapering of your shoulders, how broad your shoulders are, and the circumference and firmness of your breasts.

Our goal was to encourage women to regularly check their bra size and get the right fit so they feel comfortable and confident in their bodies. The #BraFitChallenge is for women who want to feel inspired, and live freely on their own terms, and the overwhelming response has made us believe in this challenge and our determination to spread the word on wearing the best fitted bra.

On the #ItsPersonal campaign for Triumph India, and the kind of media mix you have utilised for the #BraFitChallenge and the #ItsPersonal campaign to reach out to your target audience

The #ItsPersonal campaign, is about women embracing their personal journey and making their individual lingerie choices. It is about having real conversations with women and understanding them better. Striving for a world where all women can wholeheartedly embrace who they are, their individuality, and what makes them unique. Every individual is different and it’s important for everyone to feel comfortable in their own skin.

This season, the collection is all about everyday comfort, inspired by the flexibility to be ‘you’. As an industry expert, we feel every individual is different and it’s important for everyone to feel comfortable in their own skin, as we make lingerie for every woman.

While reaching out to our audience we feel we need to be visible in the space where they are most present, we have used social media extensively for our campaigns, but are not limiting our activity to digital, we have also engaged in traditional media like print, OOH and influencer marketing

On the focus and inspiration for the newly launched Spring/Summer Collection’23 at the Triumph Rendezvous Fashion Show May’23

This season, we highlighted at the fashion show – the collection which is all about everyday comfort, inspired by the flexibility to be ‘you’. The SS23 collection adorns a line-up of bras, bralettes, and underpants in vibrant hues alongside an exclusive preview of the Autumn / Winter ‘23 line-up. We had in our collection summery pastels, lightweight and super soft material with recycled lace.

The fashion show also featured Triaction, Amourette Charm, Aqua Lucky, Aqua Jade, and other collections. The Fashion Show included a blend of classic shades and prints, pastel color palettes, bold looks, thematic presentations like loungewear for a night of Netflix & Chill, and so on. With an entire segment dedicated to celebrating plus-size, women were seen exuding confidence in Triumph’s elegant lingerie, which brought out their personal style and individuality.

Attendees also witnessed the unveiling of Triumph Triaction, an innovative range of sports bras and leggings that bends and twists with your body.

Incidentally, this was the twelfth successful year of the Triumph Fashion Show and today Triumph has evolved from a lingerie brand to a fashionable lifestyle offering, with products ranging over activewear, home wear, sleepwear, lingerie, and more.

On your advertising and marketing strategy for Triumph India, this year and what are the upcoming campaigns of Triumph in the media going to be all about

In June, our conversation is highlighting Yoga, with Triaction by Triumph being the product focus, July-August is aimed at EOSS, then we launch our AW23 collection and enter into festive starting with Pujo, moving towards Diwali and we conclude the year with hosting a perfect party for the month of November and December 2023.

On Triumph India’s focus on comfort first and being a sustainable lingerie brand

Triumph is a completely comfort-focused brand, we believe in providing comfort along with style and design. Triumph is committed to making sure our entire business is as socially and environmentally responsible as possible. We believe our fabrics should be as environmentally responsible as they are comfortable. That’s why we’ve taken stock of each material we use to make them as planet friendly as possible.

Infact, we intend for most of our materials to be recycled. By 2025, we’re aiming to make 60 per cent of our collections from planet-friendly materials.

With respect to our product range, it is made from modal material – it is a form of rayon, another plant-based textile. Modal is durable and flexible, often blended with other fibers like cotton and spandex for added strength.

On retail expansion in India – online, offline (through in-store, franchise outlets, EBOs)

We are surely looking at retail expansion for this year, our focus is going to be pan-India expansions, we will be having 18-20 retail stores in India by the end of 2023.

We are also focusing on opening stores in tier II cities as well.

On the significant markets for the brand in India, and expanding to other cities

We are present pan India and specifically in Tier 1 cities, but we are expanding to Tier 2 cities as well like Indore, Bhopal, Nashik. We will continue to expand in tier I and tier II cities.

On your vision and way forward for the brand in 2023

Never standing still – Striving for a space where all women can embrace their individuality, we never stand still. Our progressive mindset strengthens the expertise and heritage at our core — driving us ever forward as the category leader.

Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

Published

4 weeks ago

February 9, 2026

indiantelevision.com Team

MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

Brands

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

Published

4 weeks ago

February 9, 2026

indiantelevision.com Team

MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

MAM

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

Published

4 weeks ago

February 9, 2026

indiantelevision.com Team

MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.