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Traditional Borrowing vs. Digital Credit: What Has Really Changed?

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In the bustling markets of India, where haggling is an art form and personal relationships often dictate financial decisions, the landscape of borrowing has significantly evolved. While the age-old tradition of approaching local moneylenders or visiting brick-and-mortar banks for loan persists, an exciting new player has entered the field: digital credit. In this fascinating clash of ‘Traditional Borrowing vs. Digital Credit’, we unravel the layers and explore what truly has changed.

Understanding Traditional Borrowing

For generations, Indians have navigated their financial needs by relying on traditional loan sources—local moneylenders, cooperative societies, and banks. These methods, deeply rooted in personal trust and community, have served as lifelines for many. However, the process, while familiar, often involves a cumbersome amount of paperwork and time-consuming procedures.

The Process and Its Challenges

Traditional borrowing usually requires individuals to physically visit a financial institution. This often includes filling out reams of paperwork, submitting tangible proofs of income and assets, and undergoing rigorous credit checks. The critical downside is the time taken—typically weeks—to process and approve a loan, leaving many in a temporary lurch during urgent needs.

Moreover, the emotional labour involved in approaching a local moneylender, sometimes perceived as intimidating, cannot be ignored. These lenders might offer quicker loan disbursements but usually come with exorbitant interest rates or unfavourable terms.

The Dawn of Digital Credit

Enter the digital era. The advent of fintech and digital platforms has brought about an unprecedented transformation in how people access loans. With services like Online Personal Loan applications and digital lending platforms, credit is now more accessible than ever before. This paradigmic shift caters significantly to tech-savvy millennials and urban dwellers looking for quick, efficient financial solutions.

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Benefits of Online Personal Loans

1. Speed and Efficiency: One of the greatest advantages of digital credit is its sheer swiftness. Applications for an Online Personal Loan can often be completed in minutes, with approvals following within hours. The use of advanced algorithms and AI-driven credit evaluations accelerates the process, making it ideal for emergencies. 2. Convenience: With everything online, gone are the days of sitting in long queues at banks. From application to disbursement, the entire process can be done from the comfort of one’s home via a smartphone or computer. 3. Transparency: Digital platforms offer clear, upfront information about interest rates, EMIs, and terms, empowering borrowers with the knowledge to make informed decisions. There are fewer hidden charges, and borrowers can easily compare loan products from multiple providers. 4. Inclusivity: These platforms often utilise innovative ways to assess creditworthiness, such as social media behaviour analysis or alternative credit scoring. This inclusivity has brought credit access to previously underserved segments.

Comparing Traditional and Digital: A Statistical Insight

To illustrate the shift, a recent report by the Reserve Bank of India showed a surge in digital transactions, with digital loans accounting for an increasing percentage of overall retail lending. In 2022 alone, the number of digital loan applications exceeded traditional bank loan applications by over 60%. 
A survey on consumer preferences indicated that 70% of urban borrowers prefer Online Personal Loans over traditional methods, citing convenience and speed as primary factors. However, it’s noteworthy that traditional borrowing still holds sway in rural areas, where digital literacy and internet penetration remain challenges.

What Has Really Changed?

Trust vs Convenience

While traditional borrowing heavily leans on trust and existing relationships, digital credit thrives on convenience and speed. Urbanisation, rising smartphone penetration, and government initiatives to improve digital infrastructure bolster this trend towards digital credit.

Accessibility and Financial Inclusion

One of the most significant changes is the enhanced financial inclusion brought about by digital credit. More individuals, especially younger generations and those residing in urban areas, now have ready access to loans. The digital nature has also paves the way for micro-loans, aiding small entrepreneurs in scaling their ventures.

Innovation in Credit Assessment

Digital lenders utilise big data analytics, AI, and machine learning to predict creditworthiness, which allows for a broader spectrum of borrowers to qualify for loans. Traditional banks, conversely, still rely heavily on CIBIL scores, often alienating those without conventional credit histories.

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The Human Element: Are We Losing It?

An interesting dilemma observed in the shift towards digital credit is the loss of the ‘human touch.’ In traditional settings, the interaction with a bank manager or moneylender offered a personal rapport and understanding of individual circumstances, which digital interfaces lack. This personal connection can sometimes make a crucial difference, especially in renegotiating terms during financial hardships.

Challenges in the Digital Space

Despite its advantages, digital lending is not without challenges:

1. Data Privacy Concerns: With personal data now being crucial to credit assessment, concerns around data privacy and security are at the forefront. There is always a risk of data misuse or breaches. 

2. Digital Literacy and Access: While urban regions embrace digital credit swiftly, rural populations lag due to limited access to internet services and digital education. 

3. Overborrowing Risks: The ease of obtaining an Online Personal Loan could lead some individuals to accumulate debt beyond manageable levels, highlighting the need for careful financial planning and education.

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The Future of Borrowing in India

The future of borrowing in India is undeniably digital, but not without retaining the core values that traditional borrowing emphasised. The ideal scenario would perhaps be a seamless integration of the two—where digital platforms incorporate human elements, offering personalisation, flexibility, and compassionate customer service. 
Digital lenders are beginning to take note, introducing AI-driven customer service bots that try to simulate human interaction, and offering hybrid models with physical outposts for those who prefer face-to-face interaction.

Conclusion: Charting Your Financial Path

In the grand scheme of things, whether one opts for a traditional loan or an Online Personal Loan depends largely on individual circumstances, preferences, and needs. It’s essential, however, to remain informed, aware, and prudent in any borrowing decision.

The landscape of borrowing will continue to evolve as technological advancements propel us into newer dimensions of digital credit. As borrowers, staying adaptable and embracing change while safeguarding one’s financial interests will be key.

Reflecting on this transformation invites us to ask: Are we poised to embrace a digital future, or should we hold on to the trusted traditions of the past? The choice ultimately lies in striking a balance that best suits our financial journeys.

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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