Titan’s Fast Track in new avatar as MTV Masala collection

BANGALORE: Titan today re-launched their ‘Fast Track‘ brand of watches aimed at the 16-22 age group.

Revealing its new logo for the brand, along with a new range of Fast Track watches; the essence and philosophy of the repositioning being capturing today‘s fun loving, free spirited youth through the a tongue in cheek colloquial phrase – “How many you have”?

The TVC revolves around encouraging students to start a collection of the Fast Track rang. It opens with a professor taking attendance and receives the standard ‘Yes Sir!‘ reply from the called persons-until the guy wearing a Fast Track watch raises his hand to answer, all the pretty girls in various voice connotations call ‘Yes Sir‘ on his behalf, with one of them repeatedly doing so.

The embarrassed guy covers his face during the calls after which you get a flash of various models available and voice over enquiring the colloquial catch phrase, “How many you have?”

MTV India managing director Alex Kuruvilla said that the promotions would be done by VJs in most programs on MTV, along with a few funky ads that MTV is now so famous for.

The new range of Fastrack watches targets 15 – 25 year-old young girls and guys who actively seek fashion as a means of self-expression. The product range for girls is inspired by sexy silhouettes and fashion trends like halter necks and spaghetti straps. Styles for guys are inspired by biking. The range is targeted at the trendy, fashionable and opinionated teenagers; aptly accessorizing their wildest imagination. The range consists of more than 25 styles in over 80 models that will see constant refreshment throughout the year.

Adding excitement and zest to the category, Fastrack in collaboration with MTV has introduced the “Fastrack MTV Masala Collection” – a range of 10 unisex watches. Inspired by people, objects and situations that are typical of an Indian way of life, these 10 themes have been brought to life with a dash of humour and vibrant, funky graphics.

“The MTV experience is so much more than just TV. We‘re everywhere young people are today – clothing, mobile phones, the coolest hangouts… and now even on your wrist! Accessorizing has always been a symbol of expression for today‘s youth so it‘s completely natural that we should come together with Fastrack, another brand that connects with youth at so many levels. Watch out for more (pun intended)!, ” adds MTV Sr. VP, South Asia Sanjeev Hiremath – licensing & merchandising, MTV Networks India.

The Fastrack range is priced between Rs. 500 to Rs. 2000. These sexy watches that are a must-have fashion accessory are available at World of Titan showrooms, Timezones, Lifestyle, Shoppers Stop and other department stores across the country. The range will be heavily promoted through a 360 degree Media blitz across TV, outdoor, events & promotions.