MAM
Tinder reveals India’s progressive dating renaissance
Mumbai: Tinder, the world’s most popular app for meeting new people, reveals new insights about how young adults in India are boldly challenging societal norms, embracing fluid identities, and reshaping the dating landscape with an open mindset. With more than half of Tinder members globally being Gen Z, and as the most fluid of any generation ever, Tinder has revealed that its LGBTQIA+ member base has grown at twice the rate of its overall base and that non-binary is the most common “more genders” choice for Tinder members globally. In fact, according to the recent Future of Dating report, there has been a 30 per cent increase in gender identities other than male or female on Tinder since 2021 and people identifying as non-binary have increased by 104 per cent within one year alone.
To better understand where LGBTQIA+ Tinder members find themselves now, and how these attitudes influence evolving perceptions around love and human connection, Tinder in India teamed up with Gaysi Family, a queer-owned, queer-run media platform in the country to decode some of these insights.
Making dating more diverse than ever before
As a result of decades of advocacy by queer activists, Gen Z in India has come of age at a time when the exploration of queerness is relatively more accessible to them. As a result, they are changing the way they express themselves and relate to each other. Dubbed the most fluid generation worldwide, more than a quarter of young daters (29 per cent) experience their gender as more fluid (i.e., not fixed or constant / changing based on the environment or person being interacted with) than three years ago, and a third (33 per cent) say the same about their sexual orientation. Their acceptance of difference is reflected in their more inclusive approach to dating and relationships as well as other aspects of their lives. More than half (56 per cent) of the young daters in India are open to dating individuals with diverse gender identities, sexual orientations, and gender expressions.
Tinder was the first dating app in 2016 to empower its members to identify themselves beyond the binary by introducing the More Genders feature and sexual orientation to give people a feature that empowered them to identify beyond man or woman.
Rejecting gender norms and redefining relationships
Gen Z’s rejection of traditional gender roles is validated by their dating patterns as 76 per cent of young daters in India affirm that their generation actively questions and defies traditional gender stereotypes perpetuated by earlier generations. Establishing new relationship paradigms, an overwhelming majority of 85 per cent of young daters in India agree that they challenge traditional relationship goals and dating standards that were passed down from previous generations, reflecting a desire for more authentic, inclusive and fulfilling connections that better align with their individual identities. Gen Z on dating apps is making the effort to learn what feels affirming to their friends, dates, and prospective partners.
To support them in navigating these conversations and in an effort to normalise and encourage conversations on diverse identities and expressions, Tinder in India launched www.letstalkgender.in, an online guide and glossary last year in collaboration with Gaysi Family.
Dating apps as catalysts for self-exploration
Dating apps are increasingly becoming a space where young adults feel comfortable exploring and expressing their gender and sexuality, compared to their offline interactions with friends and family. In fact, 54 per cent of young LGBTQIA+ daters have ‘come out’ on a dating app before doing so IRL (identified as non-normative gender/sexuality on a dating app before ‘coming out’ in real life to family and friends), which suggests that dating apps are serving as a platform for self-discovery.3 When asked, seven out of ten young daters in India agreed that dating apps provide a platform for more freedom and self-exploration and have helped dismantle stereotypes and expectations surrounding gender, sex, and relationships.1 This points towards the transformative influence that dating apps are having on young individuals to authentically express themselves.
Tinder recently introduced a series of new profile stickers such as ‘My First Pride’, ‘Happy Pride’ and more, giving members more options to express themselves and connect with others in an authentic and relatable way to celebrate Pride.
Welcome to the era of ‘All or Nothing’ dating
Young daters are ushering in a new era of dating that values meaningful connections and overall well-being. They are increasingly prioritising qualities like intentionality and transparency, challenging traditional dating norms, with self-care and mental health being the primary consideration. More than half of the millennials surveyed in India agree that dating is healthier, more honest and more open for 18-25-year-olds today than it was when they were the same age. In fact, 86 per cent of young daters in India, said that they find a match more attractive if they prioritize their mental health and well-being. 81 per cent of young daters in India also agree that having a partner who values self-care is critical to a happy relationship and 77 per cent of young Indian daters agree that they would never compromise on their own-self care for a relationship. This goes to emphasise the need for more authentic and fulfilling connections.
In response to this need for intentionality and authenticity in dating, Tinder launched the Relationship-types in-app feature, which encourages members to indicate the various kinds of relationships they’re interested in.
“At Tinder, we’re proud to support and uplift queer stories that showcase the magic of love, romance and the sparks in between. This generation is driving incredible change in how they date, who they date, and what they define as dating. It’s an honour for us to be part of their self-discovery journey on the app and IRL. We’re committed to creating an inclusive dating ecosystem for daters to find meaningful and authentic connections they value most”. said Tinder director of communications India Aahana Dhar.
Gaysi Family digital editor Tejaswi Subramanian said “For queer users, dating apps have allowed us to present ourselves to the world in a way that feels affirming to us. From holding up Pride flags in our pictures to sharing the kinds of relationships we are open to, it has offered us more agency and space to affirm our relational needs without being shamed for it. It’s heartening to see how young folks on dating apps are benefiting from such a Zeitgeist moment. Intentionality, consent, boundaries, and mental well-being seem to be the emphasis, and we hope that we can continue to sustain a dating ecosystem where these are the priority and the basis of building romantic as well as platonic relationships”.
Every year, thousands of queer love stories play out on Tinder, that deserve to be celebrated and told. Pranat and Manav, 21-year-old Tinder members from Lucknow, share their thoughts. “From my very first text exchange with Manav, it was a calming relationship. There were no subtexts or pretexts, and we quickly started talking about our interests – plants for him, dancing for me. When we go out in public, we often get asked: who is the girlfriend and who is the boyfriend. What is amazing is that we have never identified ourselves with that stereotyping. What matters is love. Honestly, I didn’t realise but just not caring about these stereotypes is what has challenged them. Our only focus is on caring for and loving each other”.
This pride month, Tinder India in partnership with Gaysi Family is also bringing back its Queer Made Weekend, a two-day festival that is dedicated to celebrating, supporting and amplifying businesses and products made, owned and/or run by India’s LGBTQIA+ community. Queer Made Weekend will be held at Jio World Drive, Mumbai on 10-11 June and at DLF Promenade, Delhi on 17-18 June.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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