Brands
Tinder brings real-world dating experiences to North East India
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum, the snack you swear by, the team you cheer for. Tinder is leaning into exactly that, taking dating out of the chat window and into everyday social spaces across India’s North East.
From Guwahati and Shillong to Ziro Valley, Tinder’s recent on-ground activity blended seamlessly into the region’s vibrant community life. Music gigs, sports matches, food queues and festivals became natural meeting points, showing how shared interests can quietly do the heavy lifting when it comes to starting conversations. Nearly one in three young singles in India say common interests matter when forming connections, and Tinder decided to put that insight to work in the real world.
In the North East, music is not just entertainment, it is social glue. Tinder tapped into this rhythm at live gigs and festivals, where conversations often start before the first note is played.
At Post Malone’s Guwahati concert, a balloon cart outside the venue set the mood early. Cheeky prompts like “Wanna sing together?” floated around as easily as the balloons themselves, turning waiting time into ice-breaking time. Smiles followed, chats started and the night began on a lighter note even before the music kicked in.
The Ziro Festival brought a more intimate story to life. Creator Taksing Mangha documented her first meeting with someone she had been chatting with on Tinder for weeks. Music, local food and the festival’s easy-going atmosphere made the transition from app to real life feel natural rather than nerve-wracking. It was a reminder that shared playlists can sometimes lead to shared memories.
Sports provided another easy excuse to connect. In Shillong especially, match days are as much about the crowd as the scoreline. Tinder joined the action at football and basketball games, blending into the buzz with playful prompts and crowd interactions.
At the men’s football match, branded floor stickers, standees and merchandise nudged fans to look beyond the pitch. The momentum continued at a men’s basketball game, where lines like “You found the court, now find your plus 1” added humour to the high-energy setting. A similar approach reached women’s basketball in Guwahati, extending the focus on community-first moments.
Sports, after all, rank among the most popular interests young users choose to define their vibe on Tinder, making stadiums and courts a natural extension of the app.
Beyond events, Tinder leaned into local voices and everyday humour. Meet-ups with regional creators, including a community gathering with Shillong-based creator Gary Lu, kept things relaxed and social, while reels and live stories carried the energy online.
Outdoor billboards across Guwahati and Shillong played with food references and cultural cues. Lines such as “When the chemistry is right, even bhut jolokia feels mild” and “Standing in a bhog queue? It’s better with a cutie!” turned daily situations into dating metaphors that felt instantly familiar.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
Brands
TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.
The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.
The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.
Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.
Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.
TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.
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