MUMBAI: Havas Creative India, part of the wider Havas Creative Network, has made a cracking appointment, bringing Tina Mansukhani Garg on board as its new president. Formerly the chief executive officer and founder of Pink Lemonade Communications, a rather sweet-sounding agency, one might say – she arrives with a clear mandate: pump up the volume on growth and cement Havas Creative’s footprint in the ever-shifting South India market.
Based out of the bustling tech hub of Bengaluru, Garg will report directly to Rana Barua, the group chief executive officer for Havas India, South East Asia & North Asia. She’ll be spearheading a team of over 70 dedicated souls at Havas Creative Bengaluru, wrangling key clients and, more importantly, plotting to expand the agency’s creative and strategic reach across the entire southern region. Think of it as a strategic southern offensive.
Ms. Garg isn’t going it alone. She’ll be working by jowl with Kundan Joshee, managing director, Havas Creative India, and Anupama Ramaswamy, joint managing director and chief creative officer, Havas Creative India, all with the shared goal of igniting and accelerating the agency’s growth.
With almost three decades of experience under her belt, spanning branding, content, design, and digital strategy, Garg brings a formidable arsenal of integrated marketing know-how to the table. During her time at Pink Lemonade, she reportedly tangoed with over 1,000 global and Indian brands, including heavy hitters like Swiggy, Dell, GE Healthcare, Hyundai, PwC, and Mercedes. Havas, it appears, has bagged itself a marketing maestro ready to paint the town red, or rather, the south green with new business.
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