MUMBAI: For over 170 years, Timex has kept the world ticking. But this year, the watchmaker did more than measure time-it asked India to slow down and savour it. On National Watch Day 2025, Timex India launched its ‘Analog Life | Make Time Yours’ campaign, a movement nudging the nation to disconnect from the constant ping of digital life and reconnect with presence, purpose, and personal rhythm.
The campaign champions a strikingly simple idea: analog is not outdated, it’s intentional. With a signature call to ‘Make Time Yours’, the initiative celebrates everyday moments and urges people to live mindfully. As part of the rollout, Timex declared an ‘AnaLog-Off Day’, encouraging people to unplug, go offline, and engage in real-world connections that don’t require notifications.
“In a world that moves faster every day, it’s easy to lose ourselves in the noise”, said Timex Group India MD Deepak Chhabra. “At Timex, we believe time is more than just minutes ticking by; it’s the essence of how we live. With the Analog Life – Make Time Yours campaign, we’re inviting people to pause, reflect, and reclaim their moments because a Timex isn’t just a watch; it’s a symbol of living with intention and presence”.
Timex’s campaign film portrays the daily hustle with a refreshing twist—people putting down their phones, closing laptops, and embracing everyday moments with focus and joy. Rooted in the brand’s legacy of craftsmanship, the watches remain timeless companions that reflect values rather than vanity.
By pitching analog as a conscious lifestyle choice, Timex has cleverly positioned itself not just as a timekeeper but as a lifestyle custodian in a hyperconnected age. Through its timepieces, the brand invites consumers to stop scrolling and start living.
From its origins in 1854 to today’s digitally obsessed world, Timex continues to evolve while staying true to its essence-helping people live more authentically, one moment at a time.
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