MAM
Times Internet forays into content marketing with ‘Spotlight’
MUMBAI: When conventional modes of communication are failing marketers, they are increasingly looking to reinvent the old formulas in a new light, content marketing being one of them. Not just the media and creative start-ups but digital media behemoths like Times Internet have invested in the content game. Times Internet has recently launched a one stop digital content solutions studio -‘Spotlight.’ With an aim to be strategic partners with brands, Spotlight will cater to branded content needs of the clients.
“Spotlight will help marketers define their content strategy, create it and distribute it, not only on our platforms but across their own and others. We will also help them understand how to measure their return on their branded content efforts by helping them translate them into traditional marketing metrics. What makes Spotlight stand out will be its ability to create branded content not only in English, but 9 other Indian regional languages across 150 million users,” said Times Internet, CRO, Gulshan Verma.
The company is banking on its massive reach in the country through multiple content based platforms like Times of India, Economic Times, NavBharat Times, iDiva Gaana, MagicBricks, and many more. Spotlight intends to tap into the interest graph of its client’s target audience and drive brand recall and preference through contextualizing reach.
“It’s been on our mind for a while and we finally had a robust plan together and got all the experts we needed to start the process and we did! With some of the best minds in the business across genres it’s makes absolute sense to give the very best we have to offer to our clients. Neha Gupta, who comes from NDTV Convergence will be heading the operations at Spotlight and I’m positive she will do a stellar job,” he added.
When it comes to production, Verma informed that Spotlight will produce a huge chunk of the content in-house backed by capabilities in terms of photos, videos and articles, while also exploring commissioning options as well. “We have our in-house team of experts with in-depth knowledge across industries who work with the brand to understand the key result areas and building content with them, and thereafter they ideate and create the final product with the production team, who have been specially brought in the Spotlight team. We provide end to end solutions,” he said.
Though digital videos are often synonymous with short form content, Spotlight will explore a ‘bit of both.’ With an intention to go beyond engaging audience over snack-sized content, Verma shared that they don’t mind investing in long term projects that may give rise to an extended storyline or even a web series.
“We would prefer to work with marketers on a comprehensive plan and sometimes that may involve building a long term story including a video web series, but also articles, questionnaires, photo shoots. As to whether it would be long or short form – it depends on what the goal is – initially, the focus for a marketer is to do bite size content that can be consumed quickly and spark interest, but as you draw audiences in, it could be taken forward. We even partner with our brands to create on the ground events such as the one we recently did with GE at the ET Health World launch where CEOs and decision makers in that space got together for an evening,” explained Verma.
Since the video boom, advertisers are jumping on the content marketing bandwagon. However, more often than not they make one time small investment that doesn’t give them the promised result from the medium, which in turn affects the adopt-ability of the marketing form.
When asked how Verma intends to handle this trend within advertisers, he shared, “It’s a complicated and tedious process to coordinate one activity for a marketer and get content producers, execution and promotion across to a large audience in one place today. The power of content marketing is being realized through increasing adoption of native advertising already. The slower adoption rate is a function of lack of content experts who can create meaningful and qualitative content on a large scale and engage mass audience within the defined TG. Most marketers need to connect with one unit for content and another for reach. Spotlight intends to bring every aspect of content marketing as a one stop creative powerhouse.”
With its brand new content marketing arm, Times Internet plans to become an umbrella under which all types of brands can seek solutions, rather than taking the specialisation route.
“In the Industry we can see the first movers being mostly consumer brands but education, finance and real estate are also getting into content space extensively. Times Internet can help you along every stage of the sales funnel. From creating awareness, to driving trials, to point of sale conversions and re-targeting loyal consumers. This makes Spotlight the partner of choice for most industry categories. We have the capability of combining content marketing with the desired impact at any stage of sales process,” Verma shared, adding that they already are in talks with several brands to sign deals.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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