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ThoughtBuzz launches cross-platform to identify ‘influencers’

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MUMBAI: The digital platform has become much more than just an end medium to market a product, today. Brands are conserving with the consumers directly through the platform to build a better and stronger relationship between the two.

However, though there are many tools in the market that offer social media management, none of them provide a dashboard where a user can view not just fan growth, engagement rates but also see content performance, influencers and do competitor benchmarking.

Hence, keeping this insight in mind, ThoughtBuzz, the analytics arm of TO THE NEW, launched a unified social media management and analytics platform for brands and enterprises.

The platform is aimed at helping businesses to monitor, engage and identify influencers across all major social media platforms, namely Facebook, Twitter, Instagram and YouTube. The self-serve product compliments ThoughtBuzz’s enterprise grade OmnioG solution, which in addition also allows exhaustive external monitoring of brands and products on blogs, forums, news and review sites and completes its range of social intelligence solutions.

Only a handful of tools provide image and video analytics, and since the new platform can analyse both, it differentiates from the rest. Key features of the new platform include influencer identification, cross platform analytics, competitor benchmarking, content performance, Instagram and Twitter analytics.

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“The new platform allows community and brand managers to understand what content works best for them. You can compare content performance across Instagram, YouTube, Facebook and Twitter simultaneously. This is a powerful feature for community managers to engage more with their audience,” said ThoughtBuzz CEO Anshul Jain.

ThoughtBuzz COO Ashok Patro added, “As ThoughtBuzz is Asia’s only mobile first social analytics platform, we will be able to provide brands with the latest information and insights, empowering them to effectively manage their social media accounts and businesses in real-time.”

A team of four worked on the product which promises to not invade consumers’ privacy. All the data that is crunched is public data; it doesn’t track any private data of any user on any platform. Secondly, all the analysis is concentrated on data from fan pages for Facebook specifically.

The product can be used by simply logging on the digital agency’s website and selecting a plan – free as well as paid plans.

Digital Agencies

Kunal Wanvari steps up as senior brand and digital marketing manager at Franklin Templeton India

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MUMBAI: Franklin Templeton India has elevated Kunal Wanvari to senior brand and digital marketing manager, signalling a continued push towards data-driven brand building and digital-first engagement in a crowded asset management market.

Wanvari has spent nearly eight years with Franklin Templeton India, steadily rising through the marketing ranks. Prior to this role, he served as marketing manager and assistant marketing manager, working across brand strategy, content, digital media and campaign execution from the firm’s Mumbai office.

Before joining Franklin Templeton, Wanvari built his digital credentials at WATConsult, where he handled brand strategy and account leadership roles, and earlier at Kush Infosystems, focusing on SEO and performance marketing. His career began in sales and marketing roles, giving him a ground-up understanding of commercial storytelling.

A computer engineer by training with deep digital marketing expertise, Wanvari’s elevation reflects Franklin Templeton’s bet on hybrid marketers—equal parts brand, data and digital—as competition for investor attention intensifies.

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PSB Xchange appoints Ankush Aggarwal as CXO, Sahil Sikka as CBO and CFO

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MUMBAI: PSB Xchange, India’s digital marketplace for financial solutions and a flagship platform of Veefin Solutions Limited, has reinforced its leadership team with two senior appointments as it prepares for its next phase of growth.

Ankush Aggarwal has been named chief experience officer, bringing with him more than 20 years of experience across corporate banking and the SME ecosystem. In his new role, he will focus on shaping simple, seamless and results-oriented experiences for banks, corporates and ecosystem partners. Aggarwal has previously held leadership roles at Kotak Mahindra Bank, IndusInd Bank and SG Finserve, where he led initiatives across customer onboarding, credit processes, servicing operations and digital transformation.

Widely recognised for connecting technology, operations and business strategy, Aggarwal has consistently built scalable and compliant experience models. At PSB Xchange, his focus will be on strengthening platform thinking, governance and continuous improvement to enhance efficiency and customer outcomes.

Alongside him, Sahil Sikka joins PSB Xchange as chief business officer and chief financial officer. With over 15 years of experience in banking and financial services, Sikka has played a key role in building and scaling businesses. He was part of the founding leadership team at SG Finserve, where he helped create a listed NBFC, overseeing business strategy, capital planning, product development and governance. His work earned him the best CFO financial services award at the India CFO Awards 2024.

Earlier in his career, Sikka worked with HDFC Bank, Aditya Birla Finance and Kotak Mahindra Bank, driving growth across corporate banking and structured finance. In his dual role at PSB Xchange, he will focus on strengthening growth strategy, scaling operations sustainably and delivering long-term value through strong governance and collaboration.

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Commenting on the appointments, PSB Xchange and Veefin Solutions Limited CEO Sorabh Dhawan, said the additions reflect the platform’s ambitions as it expands its engagement with banks and financial institutions. He added that Aggarwal’s experience-led approach and Sikka’s strategic and financial expertise will be central to driving sustainable growth and value creation in the years ahead.

 

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Kisha Gupta takes charge as Infosys global head of brand

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BENGALURU: Infosys has appointed Kisha Gupta as its new global head of brand, a move that highlights both her remarkable journey within the company and her unique approach to leadership. Having spent more than 13 years at Infosys, Gupta brings to the role a wealth of experience spanning brand building, academic relations, and large-scale event management. She assumes the position with a commitment to creativity, purpose, and heart, promising to steer Infosys’ global brand with care and vision.

Gupta’s career at Infosys is notable not just for its longevity but for the breadth of her impact. Since 2016, she has led the company’s global academic relations, collaborating directly with Infosys co-founder N. R. Narayana Murthy on flagship initiatives like InStep, the company’s global internship programme. Each year, InStep welcomes over 250 interns from more than 50 nationalities, offering them a chance to gain hands-on experience and exposure to cutting-edge technology projects. Beyond internships, Gupta has built strong networks with students, professors, deans, and chancellors from the world’s top 200 universities, positioning Infosys as a thought leader in global academia.

Her contributions extend to brand strategy and visibility, having designed social media campaigns, reviewed creative content, and represented Infosys at over 200 international events. She has also overseen large-scale corporate events, including Confluence and Connect, and led the redesign of Infosys’ marketing floor to foster collaboration and agile working. This combination of strategic oversight and hands-on execution has made her a trusted figure within Infosys leadership, reporting directly to the CMO and working closely with the board and founders.

Beyond Infosys, Gupta has played a key role in nurturing the next generation of global leaders. As Chairperson of Aiesec in India, she works to provide students with opportunities for cross-cultural learning and to foster a more inclusive, diverse workforce. She has also attended the prestigious Stanford Graduate School of Business Ignite Program, further honing her business acumen and leadership skills.

Reflecting on her new role, Gupta expressed gratitude to mentors, colleagues, and her predecessor for their support. “If you are reading this, chances are you have played a part in my journey. That makes this moment as much yours as it is mine,” she wrote. With her proven track record in brand building, academia, and global engagement, Kisha Gupta is poised to take Infosys’ brand to new heights, blending creativity, purpose, and human touch in every initiative.
 

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