MUMBAI: Theblurr has announced the appointment of Sainath Saraban as co-founder and CCO. With a legacy of bold storytelling and a globally attuned creative lens, Sainath will lead Theblurr’s creative vision across markets, helping brands cut through noise with ideas rooted in insight, craft, and outcomes.
Sai brings over two decades of creative leadership, having worked across India, the USA, LATAM, S.E. Asia, Europe, and Africa. His portfolio spans some of the world’s most respected brands including Pepsi, Bacardi, Coca-Cola, Nike, Levi’s, Amazon, Microsoft, and Hewlett-Packard with standout work like the iconic ‘Aaj kuch Toofani karte hai’ campaign for Thums Up.
From his early days at JWT and McCann to becoming National Creative Director at Leo Burnett India, and later founding Simple Creative Inc. and Studio Simple in the U.S., Sai has continuously bridged cultural nuance with big-brand storytelling. His work as a Global Creative Director with Hewlett-Packard demonstrates that great ideas can travel globally while staying locally relevant.
“Sai is not just a creative leader—he’s a global storyteller who speaks the language of culture, technology, and human truth,” said Theblurr co-founder & CEO Shamsuddin Jasani. “At Theblurr, where we combine AI with human intelligence, he will be key in driving creative excellence with speed and purpose.”
Commenting on his appointment, Sai said, “Theblurr is the kind of agency I’ve always wanted to build a creative playground fueled by technology and purpose. From campaign thinking to platform storytelling, I’m excited to create work that is culturally alive, globally scalable, and commercially impactful.”
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