MAM
The Ultimate Bike Shopping Guide on Bajaj Mall
Just like the way you can conveniently buy almost anything online, now you can book bikes such as a Yamaha R15 V3 online too. Bajaj Mall, a leading online shopping destination is known for shopping of almost everything from mobile phones and furniture to cars and bikes online on EMIs. In this article, we look at the top bikes available in the two-wheeler market and how easy it is to own one by shopping on Bajaj Mall.
Top bikes in India
Whether you live in one of the busy cities or the quaint little towns of India, you will find two-wheelers as a convenient mode of transport. When it comes to bikes, there are top brands such as Yamaha, Hero, Suzuki, Honda, and Bajaj. You have classic bikes from Royal Enfield, Jawa, and Yezdi as well. There are ample options whether you are looking for a sports bike or a fuel-efficient commuter bike.
Some of the top bikes that you can consider buying are listed below:
1. Hero Splendor Plus XTEC
The Hero Splendor Plus XTEC is one of the top commuter bikes with an excellent mileage of around 80.6 kmpl. The bike has a 97.2cc engine with tubeless tyres.
● Model: Hero Splendor Plus XTEC Sparkling Beta Blue
● Ex-showroom price (Delhi): Rs. 77,376
● EMIs starting from Rs. 1,561 per month on Bajaj Mall
2. Yamaha R15 V3
The 155cc Yamaha R15 V3 is one of the trendy sports bikes in the market and gives an average mileage of 48.75 kmpl. The bike has 18.6 PS of power and 14.1 Nm of torque.
● Model: Yamaha YZF R15 V3 Racing Blue
● Ex-showroom price (Delhi): Rs. 1,63,400
● EMIs starting from Rs. 3,093 per month on Bajaj Mall
3. Royal Enfield Bullet 350
The Royal Enfield Bullet 350 is one of the most loved bikes of all times with its classic design and a powerful 349cc engine. The bike comes with tubed tyres and gives an average mileage of around 37 kmpl.
● Model: Royal Enfield Bullet 350 Standard Black
● Ex-showroom price (Delhi): Rs. 1,57,674
● EMIs starting from Rs. 3,077 per month on Bajaj Mall
4. Hero HF Deluxe
The Hero HF Deluxe is one of the best budget-friendly bikes with a top mileage of around 65 kmpl. This 97.2cc bike, with a maximum power of 8.02 PS and maximum torque of 8.05 Nm, is a great pick if you are looking for a fuel-efficient commuter bike at an affordable price.
● Model: Hero HF Deluxe Kick Start Drum Alloy Wheel (Heavy Grey with Black)
● Ex-showroom price (Delhi): Rs. 61,120
● EMIs starting from Rs. 1,270 per month on Bajaj Mall
5. Suzuki Gixxer SF BS6
The Suzuki Gixxer SF BS6 is a powerful 155cc bike with double disc braking system and a mileage of around 45 kmpl.
● Model: Suzuki Gixxer SF BS6 (Metallic Sonic Silver / Pearl Blaze Orange)
● Ex-showroom price (Delhi): Rs. 1,45,900
● EMIs starting from Rs. 2,883 per month on Bajaj Mall
6. Honda Hornet 2.0
One of the latest bikes from Honda is the Honda Hornet 2.0 that comes with a 184.4cc engine. This stunning bike gives an average mileage of 57.3 kmpl. The bike has a maximum power of 17.2 PS and a maximum torque of 16.1 Nm.
● Model: Honda Hornet 2.0 Standard (Matte Sangria Red Metallic)
● Ex-showroom price (Delhi): Rs. 1,41,411
● EMIs starting from Rs. 2,786 per month on Bajaj Mall
7. Yamaha MT 15
Another top bike from Yamaha is the Yamaha MT 15. It is a 155cc bike with disc brakes, tubeless tyres, and a mileage of up to 50 kmpl.
● Model: Yamaha MT 15 Ice Fluo-Vermillion
● Ex-showroom price (Delhi): Rs. 1,68,900
● EMIs starting from Rs. 3,336 per month on Bajaj Mall
How to go about shopping for bikes online
When you set out to shop online, you will come across numerous bikes with varying configurations. The best part is shopping destinations like Bajaj Mall give you search filters to shortlist the bikes as per your needs.
● Capacity
You can check bike models as per the capacity. You can start searching from bikes up to 100cc and bikes in the 100cc to 125cc capacity for beginner-friendly models. If you are eyeing high-end bikes, you can look for bikes in the capacity range of 125cc to 200cc, or 200cc and above.
● Type
If you are clear about the type of bike you are looking for, you can directly use the filter that meets your preferences. The different types of bikes that you can explore are commuter bikes, sports bikes, cruiser bikes, and adventure bikes.
● Price
You may have a specific budget in mind when you head out for bike shopping. The best part of shopping online is you can filter out the models that fit within your budget. Today, you have fuel-efficient bikes such as Hero HF Deluxe and Hero Splendor under Rs. 1 lakh. And then there are high performance bikes, which can range from around Rs. 2 lakh to a higher price point. The price of bikes varies depending on the brand, model, features, and other factors. Additional customisations and accessories can add to the cost.
To make the purchase manageable, you can book your bike on EMIs on Bajaj Mall. Once you do a two-wheeler booking online, a Bajaj Finance representative will help you with the Bajaj Finserv Two-wheeler Loan process. When you book your bike on Bajaj Mall, a two-wheeler loan from Bajaj Finance enables you to make the purchase on affordable EMIs over a flexible repayment plan.
Your two-wheeler loan offer will depend on your eligibility for a two-wheeler loan. The process is simple, and the approval is quick. Once the details are in order, you can collect your bike from a partner showroom closest to your place.
How to shop for a bike on EMIs on Bajaj Mall
You can visit the Bajaj Mall website or visit Bajaj Mall through the Bajaj Finserv App to start shopping. Just follow these easy steps:
1. Visit Bajaj Mall.
2. Login using your mobile number and complete the OTP verification.
3. Select your preferred two-wheeler and click on the ‘Buy Now’ button
4. Review the displayed price breakup.
5. Proceed with the authentication process to confirm your two-wheeler booking.
Choosing the right bike involves considering your riding preferences, budget, and the specific features that matter most to you. Whether you opt for the sporty Yamaha R15v3, the versatile Yamaha MT 15 V2, or budget-friendly options like the Hero Splendor Plus, Bajaj Mall offers a diverse range to cater to every rider’s needs. Visit Bajaj Mall today to explore these bikes firsthand and embark on your two-wheeled adventure with confidence.
MAM
Nielsen launches co-viewing pilot to sharpen TV measurement
Super Bowl pilot to refine how shared TV audiences are counted
MUMBAI: Nielsen is taking a fresh stab at one of television’s oldest blind spots: how many people are actually watching the same screen. The audience-measurement giant on February 4 unveiled a co-viewing pilot that uses wearable devices to better capture shared viewing, starting with America’s biggest broadcast stage.
The trial begins with Super Bowl LX on NBC on February 8, 2026, before extending to other high-profile live sports and entertainment events in the first half of the year. The goal is simple but commercially potent: count viewers more accurately, especially during live spectacles that pull families and friends to one screen.
The new approach leans on Nielsen’s proprietary wearable meters, wrist-worn devices that resemble smartwatches. These passively capture audio signatures from TV content, logging exposure to shows, films and live events without requiring viewers to sign in or self-report. In theory, fewer clicks, fewer lapses, better data.
Karthik Rao, Nielsen’s ceo, cast the move as part of a broader measurement push. He said the company’s task is to keep pushing accuracy as clients invest heavily in live programming that draws mass audiences. The co-viewing pilot, he added, builds on upgrades such as Big Data + Panel measurement, out-of-home expansion, live-streaming metrics and wearable-based tracking.
Co-viewing is not new territory for Nielsen, which has long tried to estimate how many people sit before a single set. What is new is the heavier integration of wearables and passive detection to reduce reliance on active inputs from panel homes.
For now, the pilot comes with caveats. Co-viewing estimates from the trial will not be folded into Nielsen’s Big Data + Panel ratings, which remain the industry’s trading currency. Instead, pilot findings will be shared with clients a few weeks after final Big Data + Panel ratings are delivered. Clients may disclose those findings publicly.
More impact data will follow later this year. Full integration into Nielsen’s marketing-intelligence suite is slated as a longer-term play, with a target of bringing co-viewing into currency measurement for the 2026–2027 season. This is only phase one, with further co-viewing enhancements planned beyond 2026 and additional timelines to be announced.
The push fits a wider pattern. Nielsen has in recent years expanded big-data integration, adopted first-party data for live-streaming measurement and broadened out-of-home tracking. It also positions itself as the reference point for streaming metrics through products such as The Gauge and the Nielsen Streaming Top 10.
In a market where billions of ad dollars hinge on decimal points, counting who is in the room matters. If Nielsen can pin down shared viewing, the humble sofa could become prime measurement real estate. The race to count every eyeball just found a new wrist to watch.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
MAM
Meta appoints Anuvrat Rao as APAC head of commerce partnerships
At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.
Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.
Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.
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