Mumbai: Global advertising technology leader, The Trade Desk has once again been named the leader in the Quadrant Knowledge Solutions SPARK Matrix for Ad Tech, ranking highest in technology excellence and customer impact for the second consecutive year.
The SPARK Matrix for Ad Tech report evaluated 21 technology vendors across the advertising ecosystem on various factors, including short-term and long- term growth opportunities, emerging technology trends, market trends, and future market outlook. The research provides information to help marketers evaluate different vendors’ capabilities, competitive differentiation, and market position.
Speaking on the recognition, The Trade Desk India general manager Tejinder Gill said, “Being recognized as the leader in the SPARK Matrix for AdTech Platforms and achieving top scores in both technology excellence and customer impact are testaments to the tireless efforts of our team. This recognition validates our commitment to delivering value to our clients, as well as providing the industry with solutions that drive measurable business results. At The Trade Desk, we are dedicated to providing our clients with innovation that enables them to achieve their advertising goals with greater precision and efficiency.”
According to Quadrant Knowledge Solutions Analyst Prakhar Bansal, “The Trade Desk’s AdTech platform offers a cloud-based Demand Side Platform (DSP) that enables advertisers to manage digital campaigns across various ad formats, including display, video, audio, native, and connected TV through various devices. The company is also invested in building a strong partner ecosystem through integrations with major data, inventory, and publisher partners, ensuring maximum reach and decisioning capabilities, and enterprise APIs enabling custom development on the platform. The AdTech platform continues to deliver value to its customers through its key technology differentiators including integration with connected media channels, marketplaces for premium inventory, identity resolution with Unified ID 2.0 (UID2), and other features to drive improvements in campaign performance”. Prakhar added: “With its support for a broad range of use cases, ease of deployment and customer service excellence, The Trade Desk has retained its leadership position in the global AdTech market.”
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