MUMBAI: Fashion, when stitched with purpose, always fits better. Mumbai-born, California-based designer Chandan Allen has brought her ready-to-wear label The Sancy to India, unveiling a debut collection that reimagines accessible luxury through the lens of craftsmanship and cultural depth.
Launched as a digital-first brand, The Sancy offers a curated range of tops, tailored bottoms, dresses, and jumpsuits designed for women who crave elegance without excess. Priced between Rs 3,500 and Rs 8,500, the collection positions itself firmly in the premium yet attainable bracket, balancing refinement with responsibility. Each garment is crafted in Allen’s Mumbai atelier using sustainable practices, turning everyday pieces into lasting wardrobe investments.
Among the early favourites are the Teres Shift Dress, Linearis Shift Lace Dress, Encelia Wrap Skirt, and Carissa Printed Dress. With clean silhouettes, heritage-inspired detailing, and a muted colour palette, the line promises both versatility and timeless appeal.
Allen’s own journey reads like a global design itinerary. Trained at Central Saint Martins in London, she honed her skills blending Indian handcraft with European precision. Years spent in Cape Town and California sharpened her eye for lifestyle-driven fashion, and in 2009 she set up Chandan Allen Designs Pvt. Ltd. in Mumbai. The Sancy, born out of this trajectory, is her answer to fast fashion’s fleetingness: garments built to last, imbued with artistry and meaning.
“The Sancy is not just a fashion label, it’s a conversation between heritage and modernity,” Allen says. “My Indian roots anchor me in craft, while my global exposure sharpens the silhouettes. Together, it’s about creating pieces with longevity, not just seasonal appeal.”
Currently available only through thesancy.com, the label will soon expand offline with a flagship Mumbai store, the first step in a larger retail rollout across India’s metros. The strategy mirrors the evolution of Indian fashion retail itself, where consumers increasingly seek story-driven, conscious luxury.
With sustainability stitched into its seams and style woven into its fabric, The Sancy’s arrival signals that India’s fashion-forward needn’t choose between meaning and modernity, they can now wear both.
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