The International Advertising Association (IAA) inducted Prasoon Joshi into the hall of fame

MUMBAI: McCann Worldgroup India of McCann Worldgroup Asia Pacific chairman, CEO and chief creative officer, Prasoon Joshi joins a globally esteemed group of individuals recognised for shaping the future of marketing and communications.

Established to celebrate pioneers who have advanced the advertising profession and inspired generations, the International Advertising Association (IAA) Hall of Fame includes among its ranks the industry’s most respected figures.

Inductees are selected by a global panel based on their lifetime achievements and their influence on the direction of marketing communications in their region and beyond. The induction acknowledges Joshi’s extraordinary contributions as an industry leader, cultural commentator, and voice of purposeful storytelling in India and beyond.

The IAA Leadership Awards Hall of Fame honoured Prasoon Joshi for his exceptional and multifaceted contributions across advertising, film, music, and public service; for visionary campaigns that blend creativity, culture, and emotion; for shaping Indian cinema and storytelling with poetic depth; for transformative leadership as CBFC chairperson; for championing social causes; and for inspiring meaningful change in the industry.

Known for his deep sensitivity to social issues and his ability to elevate brands through human insight and emotion, Joshi has earned acclaim for work that consistently blends creative bravery with cultural integrity. Joshi’s career spans more than two decades across Advertising, Cinema, Music, Literature, and policy.

In response to the honour, Joshi said, “Being inducted into the IAA Hall of Fame is a privilege and affirms what I have always believed: communication and creativity are not mere marketing tools – they are forces that shape perspectives and inspire thought. Advertising, in particular, both mirrors, and shapes popular culture. To be recognised alongside those who have defined the spirit of our industry is an honour and reminder of the responsibility to keep pushing the boundaries of ideas and impact . My thanks to the IAA and to the collaborators who have been part of this journey.”