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The deep root of kabaddi mats in India

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Kabaddi, a traditional Indian sport, has ancient roots that trace back over 4,000 years. This contact team sport, known for its intense physical and mental demands, has evolved significantly, with its equipment, particularly the mats used for playing, reflecting a blend of cultural heritage and modern advancements.

Kabaddi’s origins are often linked to ancient Indian epics such as the Mahabharata, where tales of strategy, bravery, and teamwork resemble the game’s essence. Historically, Kabaddi was played on simple, unmarked fields of dirt or clay, which were readily available in rural India. The raw and rustic nature of these early playfields symbolized the sport’s close connection to the land and the community. These early versions likely involved grappling and raiding techniques, played on natural surfaces like earth or grass.

Evolution of kabaddi mats – From cultural significance to modern kabaddi mats

Despite the technological advancements, Kabaddi mats retain a deep cultural significance in India. They symbolize the sport’s journey from rural roots to a globally recognised competition. The mats are not just functional equipment, they are a bridge connecting the past to the present, embodying the spirit of resilience and adaptability. Traditional mats were often made of natural materials like mud, hay, or cloth. These provided a basic playing surface, allowing for the sport’s characteristic dives, lunges, and tackles, and also natural mats had limitations. The mud could become slippery or uneven after rain, while hay and cloth lacked durability. As kabaddi transitioned from rural fields to organised competitions, the need for a more standardised and reliable playing surface became paramount.

However, today’s modern kabaddi mats are typically made from high-quality foam and synthetic material designed to provide shock absorption and grip. The advancements in technology have led to the development of mats that not only ensure player safety but also enhance performance by offering a consistent and reliable surface. Also, Modern mats have the capacity by which they can be used on either side. When one surface deteriorates or gets dirty, you can play the game on the other side of the mat. These mats are more long-lasting. The design of modern Kabaddi mats involves a multi-layered approach. The top layer is often made from non-slip materials to prevent players from slipping during the game. The middle layers are constructed to absorb impact, reducing the risk of injuries such as sprains or fractures. The bottom layer is designed to grip the floor, ensuring that the mat stays in place throughout the game.

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The impact on competitive kabaddi

Kabaddi mats are not merely a playing surface; they are a vital component of competitive Kabaddi. Their role in ensuring player safety, enhancing performance, and promoting the sport’s growth is undeniable. As Kabaddi continues Kabaddi mats have significantly impacted the competitive landscape of the sport.

1.    Increased player confidence: A safe playing surface fosters a sense of security in players. This allows them to push their limits with greater confidence, leading to a more aggressive and exciting brand of Kabaddi.

2.    Faster gameplay: The firm yet cushioned surface allows for quicker movements across the court. This facilitates a faster-paced game with more dynamic raids and tackles, making it more captivating for viewers.

3.    Standardized playing conditions: The use of standardised Kabaddi mats ensures consistent playing conditions across different venues. This levels the playing field for all teams, promoting fairness and a focus on athletic skills.

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4.    Global expansion: Portable Kabaddi mats enable the sport to be played in diverse locations, fostering its growth internationally. This exposure attracts new players and audiences, contributing to the overall popularity of Kabaddi.

Looking ahead: The future of kabaddi mats

The future of Kabaddi mats is undoubtedly intertwined with the advancement of Kabaddi itself. Here are some potential areas of development:

1.    Sustainable materials: The exploration of eco-friendly and recyclable materials for Kabaddi mat construction could contribute to a more sustainable sporting environment.

2.    Technological integration: Integration of sensors into the mats could provide valuable data on player movement, impact forces, and potential injury risks. This data can be used for training optimization and injury prevention strategies.

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3.    Smart mats: The development of “smart mats” with interactive capabilities could enhance training techniques. For instance, these mats could light up specific zones to guide players during drills or training exercises.

The evolution of Kabaddi mats in India reflects the sport’s dynamic journey from its ancient roots to its modern-day prominence. While technological advancements have transformed the mats into sophisticated pieces of sports equipment, they continue to embody the cultural heritage and traditional values associated with Kabaddi. These mats are a testament to the sport’s enduring legacy, symbolizing the blend of tradition and innovation that defines Kabaddi’s place in Indian culture and its growing global footprint.

This article has been authored by Gravolite director Paras Maheshwari.

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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