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The Currency of Experience Has Global Value

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MUMBAI: Research from YouGov on behalf of Priority Pass, the world’s leading and original airport experiences program, has found that the trend for experiences over material goods is global. Surveying over 10,000 people from nine countries across all corners of the world, including 1000 in India, the data showed that we all overwhelmingly value shared experiences – which manifests most clearly in the form of holidays.

India Currency of Experience Barometer

Here are the top ten activities people in India value the most (from most valued to least valued):

Holidaying at home

2.    Cultural holiday overseas

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3.    Catching a film at the cinema

4.    Going out for a meal 

5.    Overseas city breaks and weekends away

6.    Solo travel abroad

7.    Going to festivals 

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8.    Sporting holidays overseas

9.    Buying luxury items

10.  Wellness and spa holidays abroad  

The Next Big Thing consumer futurist, William Higham, said: “People increasingly look for more ‘meaning’ in what they do, therefore possessions are proving less valuable than experiences, and the memories and learnings that we gain from them. In future, what we do will matter more – to us and our peer network – than what we buy. We’ll also care more about status updates than status symbols. This will be encouraged by the growing importance of social media across all age groups, since experiences typically offer better opportunities to post photos and updates than products.

“The preference for experiences will stand the test of time even during future recessions – the study has found the growing demand is not confined only to those in high income brackets but is popular across the board. Additionally, since spending money on experiences is also particularly strong amongst millennials, we are likely to see this skyrocket as this generation reaches peak purchasing power in the coming decade.”

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Priyanka Lakhani, Regional Commercial Director, Middle East, Africa and India at Collinson, the operator of Priority Pass said: “It’s no surprise that travel has topped the global leader board. Thanks to globalization, a drop in travel prices, and better online services, it’s never been easier for people to plan and book a trip. Where we’re now seeing the biggest shift amongst travelers both in India and further afield, is the demand for more personalized and customer-centric services as part of the travel experience, even before they’ve reached their destination. Whether that’s escaping the hustle and bustle in a luxury lounge, indulging in a sit-down meal in a great restaurant, enjoying a relaxing massage, or even just having their flight information in the palm of their hand via an app. We certainly find that people now expect extra touches on top of their travel experiences to make them even more enjoyable and special.”

Holidays at home top the table in India

42%  are likely to holiday at home while 30% enjoy domestic short breaks and 27% enjoy a cultural trip overseas
16% say a holiday at home is the activity they enjoy the most – and would spend an average of 23,619 INR on this type of break.
The type of break that came out on top in India in terms of spending was overseas travel for business with an average of 52,191 INR spent on this kind of trip and this came in higher than average amount spent on cultural holidays overseas abroad with the average being INR 39,271

Research found that almost half of those surveyed (42%) like to holiday at home, while 30% enjoy a domestic short break and 27% enjoy exploring the cultural hot spots of other countries.

Interestingly the type of trip which respondents would spend the highest average annual sum was an overseas business trip – with people spending an average of 52,191 INR on this kind of trip.

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Holidays and travel – domestic or overseas, or whether for business or leisure, all came in ahead of what people spend on luxury items which stood at an average of 17,011 INR.

Wellness holidays abroad fared well globally, whereas they came in much lower in India, with only 11% of respondents likely to take this kind of trip in an average year and 3% listing it as their most favoured activity.  This is in contrast to almost a fifth (18%) of people surveyed globally saying they enjoy this kind of break – with Russians and Saudi Arabians particularly enjoying them at 33% and 38% respectively.

Sharing experiences

Eating out and going to the cinema are the two things people in India enjoy doing overall with 48% each. Eating out was also the most popular activity globally (59%)
24% enjoy health and beauty services (massages, manicures etc.) which was similar to the global average of 22%

However, holidays are not the only experiences we enjoy. Almost a quarter of respondents (24%) like to indulge in health and beauty services like massages and manicures while almost half of Indian adults said they like going to the cinema as well as going out for a meal (joint at 48%). 59% of people surveyed in nine countries across the world said they enjoy going out for a meal, with those who enjoy a trip to the cinema globally, very similar to the India response at 49%.

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The results suggest that a shared social experience is key to people’s enjoyment. The way we use social media also adds to the perception of value of an experience. For example, global averages show that travel for leisure and a trip to the cinema are the activities we’re most likely to regularly post about on social media (31% and 27% respectively),  whereas in India the top two were sharing trips to the cinema at 42% and showcasing food and drink one has prepared themselves at 39%. More solitary activities like a fitness session at the gym (18%) or buying a new luxury purchase (also 18%) don’t get shared as much on social media platforms.

And when asked what they’d spend a cash gift (of INR18, 000) on, almost a quarter of people globally (23%) would put it towards a trip away, whereas in India, the top answer, with 15%, was to buy a gift for a loved one.  13% globally (14% in India) would pay for a special meal with friends and family and in India this was tied at 14% with putting the money towards a trip away. 

Priyanka Lakhani added: “The statistics show that experience is definitely king. The India findings of this research validates further how highly people value different experiences, especially those that are memorable and can be shared. Priority Pass is proud to offer more than 1200 airport experiences that help people get even more enjoyment from their time in departure halls, whether traveling for business or leisure.”

“Consumer behavior is fast changing. Those companies that are agile enough to offer products and services which respond to the growing investment in the Currency of Experience, will reap the rewards when it comes to customer loyalty.”

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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