The Body Shop sparks joy with marigold glow and changemaking Diwali gifts

MUMBAI: Diwali just got a fresh coat of glow and this time it’s painted marigold. The Body Shop has rolled out the third edition of its award-winning initiative, Spark A Change 3.0, with a stirring festive film starring Saachi Bindra and Saiee M Manjrekar and the launch of a limited-edition Marigold Bodycare range. The campaign puts kindness at the heart of celebration, showing how the smallest acts can light up not just homes, but lives.

At the centre of this season’s sparkle is the Marigold Bodycare collection, part of The India Edit. Inspired by the flower synonymous with prosperity and new beginnings, the line includes a Shower Gel, Body Lotion and Body Mist with a warm, earthy fragrance. Priced from Rs 495 onwards, the collection sits alongside the brand’s colourful Changemaking Gifts, wrapped in festive hues of marigold, pink, green and red.

The campaign film carries an intergenerational narrative, weaving belonging and empathy into a traditional Diwali moment. “With Spark A Change 3.0, we are building on our legacy of beauty with purpose,” said The Body Shop India chief brand officer Harmeet Singh. “Our collaboration with Plastics for Change shows how conscious business can transform lives and protect the planet.”

The partnership with Plastics for Change (PFC), based in Bengaluru now the world’s largest source of fair trade-verified recycled plastic continues to power the social impact of Spark A Change. Last year’s edition funded donations equivalent to 19 E-tricycles for waste collectors. This year, the brand aims to expand that drive, giving collectors safer and more sustainable ways to earn a living.

For the actors, the campaign’s message resonates beyond the screen. “It reminds us that even the smallest acts of inclusion can light up someone’s life,” said Saiee M Manjrekar. Saachi Bindra added: “Spark A Change 3.0 goes beyond gifting, it creates real impact. The Marigold range feels pure and rejoicing, a perfect festive gift.”

From customisable gift sets to pre-packed hampers and gift cards, The Body Shop is offering treats that combine indulgence with intent. Beyond festive shimmer, the initiative stands as a reminder that beauty, when matched with purpose, can truly spark change, one marigold-tinted act at a time.